Public Relations Specialist (PRSP) Closing 5/6/2026

Title: Public Relations Specialist  

Employee Group & Grade: Professional/Exempt  

Reports to: Director of Communications 

Starting Salary Scale: $55,000 - $70,000  

Calendar Year: 220 days  

Must work all scheduled calendar days in Colorado. 

Date Written/Revised: April 2026  

*All applications must be complete to be reviewed*  
 

Why Work at GOAL High School?  

• Great Mission and Great Culture.  

• Recognized as an Award-winning High School that serves at risk students throughout Colorado.  

• Recognized as 1 of 3 schools worldwide to receive the distinction of “Biggest Impact School” in technology from Microsoft.  

• Our staff can plan vacations with one 14-day break, two 1-week breaks, and additional weeks off in the summer.  

• Competitive starting salary based on years of experience and qualifications.  

• Potential to earn Pay for Performance incentives as a member of the GOAL Team.  

• Competitive Benefits include an emphasis on Wellness in the workplace.  

• The ability to continue contributing to the Colorado Public Schools Retirement System PERA.  

• PERA 401K or Roth 401K with a 5% Match after one year  

• Medical, dental, vision, basic life insurance, and AD&D plans.  

• Health Savings Accounts (HSA).  

• Voluntary life insurance for employees and dependents.  

• Short- and Long-Term Disability Insurance.  

• Optional additional insurance that includes accident, critical illness, and hospital plans.  

• Employee Assistance Program.  

• The school provides a laptop, cell phone, and additional equipment, as needed.  

• Robust Professional Development and opportunity to work with passionate, mission driven colleagues who are invested in your personal and professional growth.  

• GOAL High School is a qualifying employer for the Public Service Loan Forgiveness Program (PSLF). 

Purpose of Job: 

The Public Relations Specialist serves as a statewide communications leader responsible for developing, writing, and distributing earned media, strengthening GOAL High School’s public reputation, and ensuring consistent, mission aligned messaging. This position supports the Information Services (IS) Department and all six regional leadership teams. 

The Specialist advances GOAL’s strategic communications goals including brand protection, community relations, statewide storytelling, accessibility, and transparent communication aligned with IS Department standards of clarity, equity, student centered service, and professionalism. At GOAL, public relations centers on building strong, in person community relationships that expand brand awareness and foster positive word of mouth. This is achieved through active engagement, meaningful partnerships, thoughtful participation in events, purposeful sponsorships, and creating opportunities for students to connect with and serve their local communities. 

Essential Duties/Major Accountabilities:  

Show Up: Be ACCOUNTABLE for our students, ourselves, and our team.  

Connect: Develop and maintain TRANSPARENT and HONEST relationships with our students and our team.  

Succeed: Become part of a STRONG unified team providing students an INNOVATIVE environment to become productive members of society.  

Public Relations & Earned Media 

• Develop, write, and distribute statewide press releases. 

• Collect earned media in collaboration with the Social Media Generalist 

• Maintain strong relationships with Colorado media outlets. 

• Monitor news cycles and identify proactive statewide PR opportunities. 

• Ensure all public content adheres to GOAL’s communication expectations (plain language, equity, professionalism)  

Statewide & Regional Public Relations Support 

• Support six regional leadership teams with local PR strategies and community engagement. 

• Utilize regional PR budgets to promote enrollment, brand awareness, and community relationships. 

• Attend regional events as needed to support local earned media and public relations visibility.

Inter Departmental Collaboration 

• Coordinate strategic messaging with the Communications Director and Social Media Generalist 

• Work with IS and Communications creative staff to execute PR campaigns. 

• Follow IS Department expectations for communication (responsiveness, documentation, professionalism) 

• Maintain metrics and KPI reporting, and any additional PR specific reporting as directed by the Chief Information Officer 

Knowledge, Skills, and Abilities 

• Strong interpersonal and media relations skills 

• Strategic storytelling and narrative development 

• Excellent writing, editing, and quality control skills. 

• Ability to work independently and collaboratively across remote teams. 

• Strong organizational and time management abilities 

Work Environment 

• On-site, in office, with support for remote sites as needed. 

• Must maintain availability and communication per IS Department expectations (Teams presence, timely response to internal communications, documentation) 

Accountability Standards for all GOAL Academy High School Staff:  

• Love for children and the ability to work enthusiastically on their behalf.  

• Actively and enthusiastically recruit new students through community partnerships and community events.  

• Excellent interpersonal, organizational, time management, verbal, and written communication skills.  

• Knowledgeable and comfortable working with technology.  

• Able to apply problem solving skills competently and persistently towards technology issues.  

• Proven ability to serve on teams and participate in a collaborative decision-making process.  

• Strong work ethic to achieve both school and personal goals.  

• Ability to maintain a high level of confidentiality.  

• Willingness to travel regionally and transport students as required.  

• Ethical, honest, and good humored.  

• Must work all scheduled calendar days in Colorado. 

Minimum Required Knowledge, Skills, and Abilities:  

• Must reside in Colorado. 

• Must have a valid driver's license. 

Education: 

• Bachelor's degree in communications, Public Relations, Journalism, Marketing, or related field (required) 

• APR (Accreditation in Public Relations) preferred. 

Experience:  

• 1-3 years of PR or communications experience 

• Recent college graduates may show work study in industry, capstone, and final graduate projects to demonstrate required experience. 

• Demonstrated experience developing press releases, media kits, and public statements. 

• Strong written communication skills and mastery of AP style 

• Ability to collaborate across regions with diverse staff, leadership, and communities. 

• Two years of experience working in a high school with at risk youth preferred. 

Other background demonstrating application of the following knowledge, skills, and abilities:  

• Solid background and work history demonstrating the ability to communicate effectively and professionally, both orally and in writing.  

• Current or previous employment history in positions where a high degree of English language skills is necessary. The ability to communicate in bilingual situations is a plus.  

• Proof of solid work experience in positions requires the ability to diffuse and manage stressful situations and the skill needed to manage conflicts effectively.  

• Operate at a minimum on a proficient level regarding standard office equipment and office programs requiring frequent use of spreadsheets, word documents, Internet, and databases.  

• Show a background in applying critical thinking and problem-solving skills with little or no supervision.  

• Demonstrated history of positions requiring a high degree of organizational skills, managing multiple priorities/tasks with frequent interruptions, and maintaining confidentiality.  

• Understands the benefits of continuous learning and takes personal responsibility for professional development.  

• Ethical, honest, and good humored.  

Physical Requirements of this position include:  

Seldom   

Cold-50 F or less/Heat- 90 F or more/Gases-Fumes/ Heights/Climbing/ Crawling-Kneeling/ Bending/ Walking on Uneven Surfaces/Chemical-Solvents/ Travel-National or International   

Over 30 Pounds: Lifting-Lowering-Reaching Over Shoulders-Reaching Forward-Pushing-Pulling-Carrying  

Occasional   

Noise/Working Alone/ Local Travel/ Visual Acuity-Far/ Color Discrimination  

Over 20 Pounds: Lifting-Lowering-Reaching Over Shoulders-Reaching Forward-Pushing-Pulling-Carrying  

Frequent   

Driving/ Work with Others/ Visual Acuity-Near/ Hearing/ Speech/ Manual Dexterity/ Eye-Hand Coordination/ Computer/ Mouse/ Copier/ Scanner/ Printer/ Telephone  

Under 20 Pounds: Lifting-Lowering-Reaching Over Shoulders-Reaching Forward-Pushing-Pulling-Carrying  

Colorado Public High Schools are committed to providing equal employment opportunities to all individuals, regardless of race, color, religion, sex, national origin, age, disability, or any other legally protected status. We welcome applications from qualified foreign teachers and are dedicated to fostering an inclusive and diverse educational environment. All hiring decisions are based on qualifications, merit, and the needs of the school district. Please note that we are unable to provide visa sponsorship for this position.  

In compliance with federal and state laws, including the Civil Rights Act of 1964 and the Immigration and Nationality Act, we ensure that all employment practices are conducted without discrimination based on citizenship or immigration status. However, as a recipient of federal funding, we must adhere to specific regulations regarding the employment of foreign nationals.  

Salary : $55,000 - $70,000