What are the responsibilities and job description for the Marketing Manager position at Go Local Interactive?
As a Marketing Manager at Go Local Interactive, you will support the agency's overall marketing efforts, with a strong focus on brand awareness, social media strategy, and public relations. This role plays a key part in shaping the GLI brand across internal and external channels, and works collaboratively with cross-functional teams including New Business, Client Strategy, and Product. You’ll contribute to marketing campaigns that promote GLI’s voice in the marketplace while driving strategic visibility for our products and services.
Job Expectations
- Brand Marketing: Assist in developing and executing brand initiatives that align with GLI’s strategic goals.
- Social Media Management: Plan, create, and schedule content across GLI’s social channels; monitor engagement and trends.
- Public Relations: Support PR initiatives, including press releases, awards submissions, internal communications, and media outreach.
- Marketing Content Creation: Collaborate with internal stakeholders to create blogs, newsletters, and branded collateral.
- Campaign Coordination: Assist with planning and executing integrated marketing campaigns to promote products, services, and events.
- Marketing Channel Strategy: Evaluate and recommend which marketing channels (paid, owned, and earned) GLI should utilize and invest in over time, based on performance and strategic alignment.
- Internal Collaboration: Work closely with New Business, Client Strategy, and Product teams to align on messaging, positioning, and marketing support needs.
- Event & Tradeshow Support: Help coordinate logistics, promotion, and materials for industry events.
- Reporting & Optimization: Track performance of marketing activities and assist in reporting key metrics and improvement opportunities.
Required Experience
- Bachelor’s Degree in Marketing, Communications, or a related field.
- 2–5 years of professional experience in marketing, with exposure to digital marketing, social media, and/or public relations.
- Strong writing and content creation skills.
- Ability to manage multiple projects and meet deadlines.
- Comfort working in a fast-paced, collaborative environment.
- Familiarity with tools like HubSpot, Canva, or Google Analytics.
- Experience with content calendars, email marketing, or SEO is a plus.
- Understanding of B2B marketing in a digital agency or tech environment.
Physical Requirements
- While performing the duties of this job, the employee is regularly required to stand, walk, sit, and talk or hear.
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Travel
- As needed, primarily for in-person engagements like trade shows or key client meetings.
Schedule
- Full-time; Monday through Friday
Benefits
- Two (2) medical plan options with BlueCross BlueShield of Kansas City including company contribution.
- Dental, vision, basic/supplemental life insurance, short/long term disability, critical illness, and accident insurance.
- 401(k) retirement Safe Harbor plan available including company contribution.
- Minimum Fifteen (15) Paid Time Off (PTO) days your first year.
- Thirteen (13) paid holidays observed annually.
Perks
- Casual dress code.
- Snacks, coffee and vending available.
- 8 hours paid volunteer time off.
- Company events and incentives with an unmatched company culture!
Go Local Interactive is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Need Assistance? If you require assistance or reasonable accommodation for any part of the application or hiring process, please submit your request by email to careers@golocalinteractive.com. This contact information is for accommodation requests only, and should not be used to inquire about the status of applications.