Sr. Manager, Performance Marketing

About GNC

Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well!

What We’re Looking For:

At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.

GNC is seeking a strategic, & data-driven Sr. Manager, of Performance Marketing to lead and optimize our paid media and acquisition efforts across digital channels. This individual will be responsible for driving customer growth, retention, and ROI through innovative marketing strategies, while managing a high-performing team and collaborating with cross-functional partners in creative, analytics, and product.

What You’ll Do:

This is a Full-Time Salary Position

The Senior Manager, Performance Marketing is responsible for using performance channels, including but not limited to affiliate, search, shopping and meta, to drive traffic and revenue to GNC.com. This role leads performance marketing for gnc.com and has a keen eye for evaluating incremental ROAS, testing creative iterations, thinking through new user journeys, audience targeting opportunities and channels to optimize performance and meet revenue goals.

• Own day-to-day performance marketing execution across Paid Search, Shopping, Affiliate, and Meta, ensuring efficient spend, strong ROAS, and traffic growth to GNC.com.
• Analyze performance data daily and weekly, identifying trends, optimizing budgets, and reallocating investment to maximize incremental revenue.
• Develop, launch, and iterate campaigns grounded in testing and performance insights — including ad copy, creative, landing pages, and audience segmentation.
• Continuously evaluate incremental ROAS and contribution, ensuring that channel spend drives measurable business impact.
• Partner closely with analytics, finance and marketing teams to model performance scenarios, forecast results, and refine channel-level investment decisions.
• Build and manage an always-on testing roadmap, including A/B tests for creative, audience, and bidding strategies to improve conversion and efficiency.
• Monitor and optimize affiliate performance, identifying top partners, optimizing placements, and ensuring payout structures support profitable growth.
• Leverage platform tools and automation (e.g., bid strategies, audience signals, feed optimizations) to drive smarter, more efficient campaign performance.
• Collaborate with the site and merchandising teams to ensure paid media aligns with promotional calendars, new product launches, and merchandising priorities.
• Pull and interpret performance reports to clearly communicate channel insights, learnings, and recommendations to cross-functional partners and leadership.
• Stay ahead of digital marketing trends and platform updates, applying new best practices, betas, and technologies to improve results.
• Proactively identify channel expansion opportunities, testing new audience segments, networks, or placements to scale profitable acquisition.
• Additional duties as assigned.

Environmental Factors & Working Schedule:

• Hybrid work environment, 3 days in-person attendance (Pittsburgh, PA) in addition to ability to work remotely.
• Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear
• Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
• Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards.
• Specific vision abilities required by this job include long periods of computer screen usage, close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus
• The noise level in the work environment is usually low/moderate

*To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Merchandising, Business, or related field.
• 6 years operating and scaling a DTC subscription program end-to-end (supplements strongly preferred).
• Mindset for growth and thinking differently, experience with AI a plus
• Excellent cross-functional program management and crisp written/verbal communication.
• Strong analytics and comfort with cohort analysis.
• Platform fluency with Salesforce and Ordergroove (preferred).