What are the responsibilities and job description for the Digital / Social Media Marketing Specialist position at GN Group?
Digital/ Social Medial Marketing Specialist / Remote
About the role
As the Digital / Social Media Marketing Specialist for North America, you will be the region’s hands-on executor of our new CMO’s global digital strategy. You will be the primary GN contact for our digital agencies, ensuring that agency efforts are fully aligned with regional business priorities and revenue objectives. You will translate global strategy into localized campaign planning, execution, optimization and measurement.
Location: North America (Remote; U.S. — Eastern Time Zone preferred)
What you’ll do (Responsibilities):
- Plan and execute integrated digital and social media campaigns (paid, organic, and community) that align with global strategy and regional commercial goals.
- Serve as the primary liaison with external digital agencies: manage briefs, scope, timelines, deliverables, QA, and budget allocation.
- Drive campaign operations: asset collection, landing page coordination, UTM tagging, trafficking, and QA.
- Implement and optimize paid social and display campaigns (Meta, LinkedIn, Google Dis-play/Video, programmatic as applicable).
- Develop and maintain regional content and paid media calendars; coordinate cross-functional contributors (creative, sales, product, legal).
- Monitor, analyze, and report on performance (CTR, CPC, CPA, conversion, revenue attribution); build Excel-driven dashboards and present insights in PowerPoint to stakeholders.
- Apply test-and-learn methodology to improve campaign performance and support revenue-generation initiatives.
- Ensure brand consistency and compliance with global guidelines while adapting messaging for regional audiences.
- Support occasional events, product launches and sales enablement activities as needed.
- Travel occasionally for agency or leadership meetings (as required).
Who you are (Required qualifications):
- Bachelor’s degree in Marketing, Communications, Business, or related field required; Mas-ter’s degree preferred.
- 5 years of hands-on experience in digital and social media marketing; proven experience working directly with digital agencies.
- Demonstrated project management skills — able to coordinate complex cross-functional work and meet tight deadlines.
- Advanced competency in Microsoft Office, especially Excel (data analysis, pivot tables) and PowerPoint (executive presentations).
- Practical experience with social ad platforms (Meta Ads Manager, LinkedIn Campaign Manager), Google Analytics/GA4, and reporting tools.
- Strong analytical skills with a focus on revenue and conversion metrics.
- Excellent written and verbal communication and stakeholder management skills.
- Authorized to work in the U.S.; position may be remote within the U.S.; Eastern Time Zone preferred for collaboration.
Preferred / Nice-to-have:
- Experience with marketing automation (e.g., HubSpot, Marketo), CRM integration and paid search.
- Prior experience in consumer tech or B2B2C environments.
- Familiarity with creative production processes and basic content editing tools.
- Knowledge of SEO best practices and content optimization.
What we offer:
- Opportunity to shape regional execution of a new global digital roadmap.
- Close collaboration with the CMO’s digital team and agency partners.
- Competitive compensation and benefits.
GN Audio/Jabra makes life sound better by developing intelligent sound solutions that transform lives through the power of sound, enabling you to hear more, do more & be more than you ever thought possible. Our integrated headset and communications solutions assist professionals in all types of businesses in being more productive. Our wireless headsets and earbuds are designed to fit any lifestyle - from sports enthusiasts to commuters and office workers. Jabra is part of the GN group, which operates in more than 90 countries across the world. Founded in 1869, GN group today has more than 5,000 employees. GN Audio is an EEO Employer and does not discriminate in employment on the basis of race, color, religion, gender, national origin or ancestry, age, disability, veteran status, military service, sexual orientation, genetic information, or gender identity.
Pay Transparency Notice:
Depending on your work location, the target annual salary for this position can range from $97,000.00 to $140,000.00 base with an additional sales incentive compensation plan. Compensation for roles at GN depend on a wide array of factors including but not limited to location, role, skill set, and level of experience. To remain competitive, GN offers a competitive benefits package, including annual bonuses, health insurance, a 401(k) plan, and paid vacation and holidays.
We encourage you to apply
Even if you don’t match all the above-mentioned skills, we will gladly receive your application if you think you have transferrable skills. We highly value a mindset, motivation, and energy, that aligns with our core values, to not only ensure growth for you, but for your team and the wider GN organization as well.
We are committed to an inclusive recruitment process
Jabra welcomes applicants from all backgrounds and applicants will receive equal consideration for employment. We make life sound better by developing intelligent sound solutions that transform lives through the power of sound, enabling you to hear more, do more & be more than you ever thought possible. Our integrated headset and communications solutions assist professionals in all types of businesses in being more productive. Our wireless headsets are designed to fit any lifestyle - from sports enthusiasts to commuters and office workers. Jabra is part of the GN group, which operates in more than 90 countries across the world. Founded in 1869, GN group today has more than 6,000 employees.
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Disability Accommodation:
If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail
careers.us@jabra.com
or call 978-606-2210. This email and phone number is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.Salary : $97,000 - $140,000