Senior Integrated Marketing Manager

Responsibilities

Go-to-Market & Product Launches

• Own end-to-end launch strategy for new products, models, features, and partnerships

• Define launch narratives and sequence assets across blog, docs, demo, video, PR, and sales enablement

• Orchestrate cross-functional teams across product, sales, and DevRel from kickoff through post-launch

• Tie every launch to measurable outcomes: pipeline, sign-ups, and adoption

Community & Developer Programs

• Build and scale developer-facing programs including meetups, hackathons, workshops, and ambassador initiatives

• Grow and activate community channels (Discord, Slack, forums, office hours)

• Partner with DevRel to turn technical content into community moments

• Drive developer loyalty and grassroots adoption

Events & Field Marketing

• Own the full event portfolio: industry conferences (GTC, KubeCon, Re:Invent, NeurIPS), founder dinners, customer summits, and owned meetup series

• Define event strategy — where to show up, key messaging, and on-site activations

• Lead partner co-marketing activations with ecosystem partners

• Measure event ROI through pipeline, accounts engaged, and content captured

Product-Led Growth

• Partner with product and growth engineering to optimize the self-serve funnel

• Drive improvements in landing page conversion, sign-up activation, and time-to-first-value

• Build lifecycle email, in-product nudges, and onboarding flows

• Architect the handoff between PLG motions and sales-assist for upmarket conversion

Integrated Campaigns & ABM

• Run multi-channel campaigns by ICP and vertical across paid, organic, content, email, and field

• Set and hit clear pipeline targets for each campaign

• Stand up ABM motions for top enterprise accounts in partnership with sales

Content & Narrative

• Translate deep technical work — benchmarks, architecture, customer outcomes — into compelling stories

• Tailor messaging across technical buyers, executive decision-makers, and the broader market

• Maintain narrative consistency across all channels

Measurement & Reporting

• Own the integrated marketing dashboard

• Track pipeline sourced and influenced, activation rates, MQL→SQL conversion, event ROI, and community growth

• Lead post-mortems and translate insights into the next playbook

What We’re Looking For?

• 7 years of B2B marketing experience in AI infrastructure, cloud, developer tools, or technical SaaS

• Proven track record running integrated campaigns that drive pipeline and adoption — not just impressions

• Hands-on event execution: you’ve stood up meetups, run booths, and produced owned conferences

• Demonstrated success with ABM and field marketing motions for enterprise accounts

• Experience operating PLG funnels and the analytics behind them

• Strong product instincts and technical fluency — you can talk to engineers and translate for executives

• Sharp writer and editor with strong opinions on narrative and positioning

• Data-driven approach to campaign measurement and optimization

• Comfortable in 0→1 environments — you build the playbook, then run it