Sales Director

The Director of Sales is a strategic, visionary, and hands-on leader responsible for driving revenue growth, scaling a high-performing sales organization, and strengthening the company’s position as a category leader in professional aesthetics. This individual will oversee all aspects of sales strategy, execution, and team leadership—balancing forward-thinking commercial strategy with day-to-day operational excellence.

We are seeking a seasoned sales management professional with a track record of building strong customer partnerships, developing talent, and driving sustainable, profitable growth. This role is ideal for a high-impact leader who thrives in an entrepreneurial environment, excels at cross-functional collaboration, and can confidently guide the sales team through complex sales cycles and dynamic market conditions.

Key Responsibilities

Revenue Growth & Strategic Leadership

• Lead the development and execution of annual revenue strategies to achieve and exceed company sales goals.
• Drive new business generation while expanding and optimizing existing accounts and channels.
• Engage in executive-level, value-based selling across professional, retail, and strategic partner segments.
• Provide insights and recommendations to influence sales strategies, product development, and long-term business planning.
• Demonstrate strong financial acumen to understand the P&L impact of sales decisions.

Team Leadership & Performance Development

• Build, coach, and mentor a high-performing sales and education team with a culture of accountability, collaboration, and excellence.
• Conduct regular performance reviews, field coaching, and strategic account planning sessions.
• Inspire and motivate team members to achieve strong results, career growth, and alignment with company goals.
• Lead weekly/monthly sales meetings and ensure clear communication of goals, KPIs, and performance metrics.

Account Strategy & Key Partnerships

• Develop customer-level annual sales plans with structured quarterly business reviews.
• Strengthen relationships with executive decision-makers across large and national accounts.
• Guide teams in creating winning account strategies, maximizing customer lifetime value, and expanding market share.
• Own contract renewals, negotiations, and expansion opportunities.
• Champion the execution of Joint Business Planning with major accounts.
• Cross-Functional Collaboration with inter-departmental leadership
• Partner closely with Marketing to develop and execute channel-specific strategies, demand-generation programs, and product launch plans.
• Work with Operations, Education, Product Development, and Finance to ensure alignment, scaling, and operational efficiency.
• Serve as the key liaison for all sales-related initiatives across the organization.

Market Expertise & Channel Growth

• Maintain deep understanding of the competitive landscape, industry trends, channel dynamics, and emerging opportunities.
• Identify and address barriers to growth while implementing tactical and strategic solutions.
• Leverage channel insights to refine go-to-market strategies and expand share of voice and presence.
• Operational and Administrative Leadership
• Build and maintain an annual business plan that enhances profitability and supports sustained growth.
• Develop and oversee territory structure, compensation plans, incentive programs, and sales processes.
• Manage discounts, pricing exceptions, and margin improvement initiatives within company guidelines.
• Quickly and effectively resolve customer escalations while preserving strong long-term relationships.

Qualifications:

• 8–12 years of progressive sales leadership experience; beauty, aesthetics, skincare, or professional services industry preferred.
• Proven track record of leading high-performing teams and exceeding revenue goals.
• Expertise in strategic selling, key account management, contract negotiation, and channel development.
• Strong analytical and financial skills, including the ability to interpret and influence P&L outcomes.
• Exceptional communication, executive presence, and presentation capabilities.
• Experience in high-growth or scaling organizations strongly preferred.
• Bachelor’s degree required; MBA or relevant advanced degree a plus.
• *This role can be remote if residence is out of Utah. It does require monthly travel to home office as well as travel to different territories, trade shows, etc.

What We’re Looking For:

• A dynamic leader who:
• Operates with strategic clarity and hands-on execution.
• Builds trust, collaboration, and high performance within their teams.
• Demonstrates resilience, adaptability, and innovative thinking.
• Has the passion to transform a sales organization and drive market leadership.

Note: This job description outlines key responsibilities and qualifications but is not all-inclusive. Duties and responsibilities may evolve based on business needs.