Paid Search Lead

Department: Media

Direct Report: Sr. Media Lead

Title: Paid Search Lead

Level: Sr. Manager

GlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech. We understand that complex problems are best solved collaboratively, and it was time for a creative consultancy model that could foster those critical connections between people, process, and tools that drive meaningful growth for our clients

We’re seeking a Paid Search Lead to own and oversee all paid search strategy, execution, and optimization across our client portfolio. This role is both hands-on and strategic: you’ll be in the platforms managing campaigns while also shaping overall paid search strategy, advising clients, and partnering with media, analytics, and creative leads.

The Paid Search Lead will also serve as the agency’s internal subject matter expert on SEM — guiding best practices, testing new approaches, and ensuring search is integrated with broader media and business strategies.

• Campaign Leadership: Own planning, execution, and optimization of paid search campaigns across Google Ads, Microsoft Ads, and other relevant platforms.
• Strategy Development: Translate client objectives into comprehensive paid search strategies that deliver measurable business results.
• Budget Management: Manage and optimize campaign budgets, pacing, and bidding strategies to maximize ROI and efficiency.
• Testing & Innovation: Lead A/B and multivariate testing of ad copy, landing pages, and targeting; stay ahead of search trends, automation, and AI-driven tools.
• Analytics & Reporting: Partner with the analytics team to track, measure, and report on campaign performance; provide actionable insights to clients.
• Client Engagement: Serve as the primary search marketing advisor for clients, presenting strategies, results, and recommendations in a clear, compelling way.
• Cross-Team Collaboration: Work closely with creative and media leads to ensure campaigns are integrated and supported by compelling assets.
• Mentorship: Train and mentor junior search specialists, setting the standard for SEM best practices and execution.

• 5–7 years of hands-on paid search experience, ideally in an agency environment.
• Proven track record of managing large-scale, results-driven search campaigns.
• Expert knowledge of Google Ads, Microsoft Ads, Google Analytics, and Google Tag Manager; familiarity with SEM tools like SA360, Kenshoo/Skai, or Marin a plus.
• Strong analytical mindset with ability to translate data into insights and strategies.
• Excellent communication skills, with experience presenting to clients and senior stakeholders.
• Familiarity with SEO and how it integrates with SEM strategies (bonus).
• Leadership skills with experience mentoring or managing junior team members.
• Detail-oriented, proactive, and adaptable in a fast-paced environment.

BENEFITS:

• Glue-IQ pays 100% of Health plan premium (health, dental, vision)
• Hybrid working environment in creative, vibrant office setting (4 days in office, 1 day WFH)
• 401k Profit-Sharing Plan
• Client-specific benefits and perks
• Office located in heart of Coral Gables

*GlueIQ is strongly committed to hiring a diverse staff, and believes all experiences and perspectives bring value to our clients. GlueIQ does not discriminate on the basis of race, color, gender, disability, age, religion, sexual orientation, national origin, ethnic origin, or any other characteristic protected by state or federal law.

The above statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.