What are the responsibilities and job description for the Paid Media Specialist position at GlueIQ?
Department: Strategy
Direct Report: Media Director
Title: Paid Search Specialist
Level: Manager
POSITION SUMMARY
The Paid Search Manager / Senior Manager is responsible for leading the strategy, execution, and optimization of paid search campaigns across multiple clients and industries. This role is both strategic and hands-on, requiring deep expertise in Google Ads, Microsoft Ads, and performance data analytics. You’ll collaborate with cross-functional teams—including media planners, account managers, analytics, and creative—to ensure campaigns meet client goals and drive meaningful business outcomes.
KEY RESPONSIBILITIES
- Develop and manage paid search strategies that align with client objectives and performance KPIs.
- Oversee campaign setup, management, and optimization across Google Ads, Microsoft Ads, and other search platforms.
- Lead keyword research, ad copywriting, bid strategies, audience targeting, and A/B testing initiatives.
- Monitor and analyze campaign performance using platforms such as Google Ads, Google Analytics, and third-party tools
- Present performance insights and strategic recommendations to clients and internal teams on a regular basis.
- Mentor and manage junior team members, ensuring high-quality execution and professional growth.
- Stay current with platform updates, industry trends, and emerging tools to drive continuous innovation.
- Collaborate with other media channels (social, display, SEO, etc.) to ensure integrated media strategies.
- Partner with analytics and data teams to deliver accurate reporting, attribution insights, and ROI analysis.
QUALIFICATIONS
- 4–7 years of experience in paid search/digital media, ideally within an agency environment.
- Strong knowledge of Google Ads, Microsoft Ads, and Google Analytics.
- Experience with eCommerce, lead generation, or multi-touch attribution models is a plus.
- Proficiency with Excel/Sheets, campaign management platforms (e.g., SA360), and data visualization tools (e.g., Looker Studio, Tableau) preferred.
- Proven ability to think strategically and execute tactically across campaigns of varying budgets and complexity.
- Strong communication and presentation skills, with experience in client-facing roles.
- Google Ads and/or Microsoft Ads certifications are a strong plus.
BENEFITS:
- Glue-IQ pays 100% of Health plan premium (health, dental, vision)
- Hybrid working environment
- 401k Profit-Sharing Plan
- Client-specific benefits and perks
- Office located in heart of Coral Gables
BENEFITS
- Glue-IQ pays 100% of Health plan premium (health, dental, vision)
- Hybrid working environment; 3 days (of choice) required in-office
- 401k Plan
- Client-specific benefits and perks
- Office is the heart of Coral Gables
ABOUT GLUEIQ
GlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech. We understand that complex problems are best solved collaboratively, and it was time for a creative consultancy model that could foster those critical connections between people, process, and tools that drive meaningful growth for our clients
*GlueIQ is strongly committed to hiring a diverse staff, and believes all experiences and perspectives bring value to our clients. GlueIQ does not discriminate on the basis of race, color, gender, disability, age, religion, sexual orientation, national origin, ethnic origin, or any other characteristic protected by state or federal law.
The above statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.