What are the responsibilities and job description for the Marketing Director position at Gluco Lodge Personal Care Home?
Company Description
We are a privately owned family run Personal Care Home licensed for 51 beds. We are located in the scenic rural areas of Stroudsburg, PA.
Role Description
This is a full-time on-site role for a Marketing Director, located in Stroudsburg, PA. The Marketing Director will lead and manage marketing initiatives, oversee market planning, develop and execute marketing strategies, and conduct market research to identify growth opportunities. They will also collaborate with the sales team to drive revenue and brand presence, ensuring alignment with organizational goals.
Qualifications
- Proficiency in Market Planning and Marketing Management
- Strong expertise in Market Research and data-driven decision-making
- Comprehensive understanding of Marketing strategies and trends
- Skills in Sales collaboration and relationship-building
- Exceptional leadership and team management capabilities
- Strong analytical thinking and problem-solving skills
- Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
- Experience in the personal care or healthcare industry is desirable