Digital Marketing Specialist

Job Summary:

The Digital Marketing Specialist will enhance marketing and communication efforts by creating visually compelling marketing slicks, social media posts, trade show materials, infographics, videos, and pitch decks.

Duties & Responsibilities:

• Design brochures, announcements, proposals, infographics, advertisements, info sheets, custom invitations, signage, event and campaign materials, and firm publications.
• Develop templates in InDesign, Illustrator, Word, and PowerPoint for general marketing and special projects.
• Knowledge in FIGMA a plus
• Design and execute email marketing campaigns, including intake, formatting, and distribution within Hubspot.
• Maintain omnichannel presence across digital platforms, updating internal and external online media with relevant content.
• Design and manage social media campaigns to increase traffic to the firm's online channels.
• Support mobile development and stay updated with the latest technologies and trends.
• Serve as a power user and administrator of content management systems for websites, intranets, microsites, event management, and email marketing platforms.
• Manage and organize the daily workflow of marketing projects.
• Collaborate with external vendors to produce and deliver professional collateral.
• Maintain company photos and marketing assets.
• Edit and refine PowerPoint presentations.
• Assist with overall event coordination.
• Perform other duties as assigned.

Qualifications:

• 1-3 years of relevant experience.
• Expertise in Adobe Creative Suite (InDesign, Illustrator, Acrobat, Photoshop, and Premier).

Skills & Competencies:

• Experience in digital page layout , including HTML emails, blogs, and webpage design.
• Proficient in creating, editing, and maintaining video and audio files and interactive PDFs using iMovie, Premier, Vimeo, [ST2] or similar platforms.
• Proficiency in both MAC and PC environments.
• Strong skills in the MS Office Suite, especially PowerPoint.
• Experience with email and event management platforms.
• Familiarity with CRM software, HubSpot preferred.
• Comfortable with online digital applications/formats such as WordPress, or CRAFTCMS
• Knowledge of printing processes and experience preparing documents for professional printing.
• Excellent written and oral communication skills.
• Strong organizational skills with the ability to prioritize and manage multiple projects simultaneously.
• Effective communication in a collaborative professional environment.
• Ability to meet deadlines and work well under pressure.
• Flexibility to work additional hours when needed.

  
  

Physical Demands & Work Environment:

• Ability to work at least 40 hours per week.
• Ability to utilize keyboard, mouse, and computer for up to 6-8 hours per day.
• Ability to utilize telephone/video conferencing for approximately 2-4 hours per day.
• Ability to lift and/or move at least 20 pounds.
• Ability to perform simple grasping, including handwriting, paper manipulation, sorting, folding, etc. periodically throughout the entire workday.
• Frequently remain in a stationary position throughout day.