Product Marketing Director

Role Summary:

As the Product Marketing Director at Globality, you will enhance product positioning to drive conversion and expansion of the Globality platform. This role will collaborate cross functionally with key stakeholders on the Product, Marketing, Sales, and Customer Success teams to develop go-to-market strategies, product launch plans, messaging frameworks, and personas.

 What you will be doing:

• Lead product marketing strategy across the full product lifecycle, from market research and positioning to launch and customer adoption.
• Develop compelling and differentiated positioning, messaging, and GTM strategies to drive product adoption and revenue growth.
• Drive go-to-market execution for new product launches and feature releases, including enablement, marketing messaging, and content development.
• Drive the creation of compelling sales enablement, customer success, and customer-facing materials that communicate our unique solution capabilities and drive demand.
• Own competitive intelligence and deliver actionable insights that inform market positioning and product decisions.
• Actively partner with the product team and influence the product roadmap based on customer insight, market research, competitive insights, customer adoption, and market awareness.
• Support channel marketing efforts by contributing deep product knowledge and customer insights to accelerate growth.
• Define key performance indicators (KPIs) for product marketing initiatives and track performance against goals. Leverage data and analytics to measure the effectiveness of campaigns and adjust strategies accordingly.

Please note this is a hybrid role based out of our Palo Alto office and requires a minimum of 4 days in office.

 What we are looking for: 

• 10 years demonstrated experience in B2B product marketing; procurement experience is preferred but not required.
• Experience building and executing strategic product launch plans including customer segmentation, messaging and positioning, and go-to-market strategies.
• Strong understanding of an enterprise sales cycle, user and buyer persona needs, and what sellers need to be successful.
• Robust analytical skills - the ability to digest large amounts of data, identify trends, pursue the most important questions, and act with data insights.
• Ability to thrive in a fast-paced environment juggling multiple deliverables, and a bias for action.
• Exceptional writing skills and proven ability in storytelling to influence a C-suite audience.
• High comfort level presenting to executives and external audiences with excellent verbal communication skills.
• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

The anticipated annual pay scale for this position is $150,000-$250,000. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Globality's total compensation package for employees. This information is provided per the California Equal Pay Act. We are an equal opportunity employer and a participant in the E-Verify program. We believe diversity makes teams better and that discrimination based on race, gender, or anything else is self-defeating.