What are the responsibilities and job description for the Sr. Marketing Manager position at Global Payments Inc.?
Description
Overview
We are seeking a Senior Marketing Manager to lead marketing strategy and execution for expanding the Genius platform to an enterprise prospect audience. This role will own end-to-end integrated marketing campaign efforts focused on driving pipeline creation, acceleration, and expansion across priority accounts. The ideal candidate is a strategic marketer who partners deeply with sales, thrives in complex B2B environments, and is motivated by measurable revenue impact.
Key Responsibilities
Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: https://jobs.globalpayments.com/en/why-global-payments/benefits/
Overview
We are seeking a Senior Marketing Manager to lead marketing strategy and execution for expanding the Genius platform to an enterprise prospect audience. This role will own end-to-end integrated marketing campaign efforts focused on driving pipeline creation, acceleration, and expansion across priority accounts. The ideal candidate is a strategic marketer who partners deeply with sales, thrives in complex B2B environments, and is motivated by measurable revenue impact.
Key Responsibilities
- Own the campaign strategy and execution for selling Genius prospect QSR, Foodservice Management, and Stadium & Events audiences, as well as the Global Payments payments-only back book.
- Partner closely with enterprise sales, account executives, and business unit leadership to define target accounts, buying groups, and engagement strategies
- Work closely with Genius product teams to develop content to translate Genius product capabilities into QSR and account-specific value propositions and narratives
- Develop personalized, multi-channel account-based experience programs and content across digital, events, and sales enablement
- Align with product marketing to ensure consistent messaging and differentiated positioning
- Establish KPIs and attribution models tied to pipeline creation, deal velocity, win rates, and expansion
- Work with other Genius campaign managers and Marketing Operations to continuously optimize marketing campaigns using performance data, insights, and sales feedback
- Act as the subject-matter expert for Genius content across marketing and sales teams
- 7–10 years of B2B marketing experience driving marketing campaigns and programs for enterprise or mid-market technology solutions
- Strong track record of sales alignment to achieve revenue targets
- Experience working with complex buying committees and long sales cycles
- Data-driven mindset with experience measuring marketing impact on revenue and pipeline
- Excellent communication and storytelling skills, both written and verbal
- Experience in payments, technology, fintech, SaaS, or vertical-specific solutions (QSR or hospitality preferred)
- Increased Genius pipeline and win rates within the current payments-only back book and other prospect audiences
- Improved sales and marketing alignment around target accounts and deal strategy
- Shortened sales cycles through more relevant, personalized engagement
- Clear visibility into marketing’s contribution to enterprise revenue growth
Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: https://jobs.globalpayments.com/en/why-global-payments/benefits/