What are the responsibilities and job description for the Sr. Director of Global Email & Marketing Automation position at Global Payments Inc.?
Description Key Responsibilities:
- Manage a global team of lifecycle marketing automation specialists and development team, enabling campaign execution and attribution across multiple regions and business units.
- Support our global line of business marketing teams with the consolidation and migration across 15 legacy platforms to upgraded marketing automation platforms that connect to multiple CRMs.
- Oversee day-to-day operations and long-term strategy for Marketo, HubSpot, and Pardot, ensuring consistency, scalability, and system governance and high performance for customer engagement and conversions.
- Lead the development and execution of email and future SMS automation programs, including lifecycle campaigns, transactional emails, and audience re-engagement initiatives.
- Own and optimize audience segmentation, dynamic personalization, and email asset tagging frameworks to ensure accurate targeting and performance tracking.
- Develop and maintain lead scoring models, nurture workflows, and fit-based segmentation strategies in alignment with sales and revenue operations.
- Partner with CRM, sales operations, and data teams to ensure synchronized data flows, clean CRM integration, and reporting integrity.
- Maintain global standards for naming conventions, tagging taxonomy, and campaign architecture to support attribution and insights.
- Ensure compliance with privacy regulations (e.g., GDPR, CAN-SPAM) and internal governance around data use and email communications.
- Provide performance insights, operational KPIs, and recommendations to executive stakeholders to support growth and campaign optimization.
- Evaluate emerging technologies and continuously improves the marketing automation tech stack and processes.
- Create financial business case and manage improvements of both the technology, leveraging AI, as well as the design experience.
- Prepare and present strategy and performance updates to senior business and marketing leaders. Provide Line of Business performance results monthly with optimization next steps.
- Proactively manage our software and development vendors, seeking to optimize automation and results through AI, and ensuring effective ROI for operations.
- 10 years of experience in digital operations for multi-channel campaigns execution with a track record of driving revenue performance measurement globally.
- 7 years of driving improved customer engagement and revenue through acquisition, retention and cross sell marketing automation programs on Adobe Marketo Engage.
- 7 years of experience with Adobe Marketo Engage with a proven track record for performance marketing conversions and attribution.
- Deep platform expertise in HubSpot, Pardot, and strong understanding of Salesforce CRM.
- 7 years of experience managing a global team, including offshore resources to scale the automation capabilities.
- 7 years of vendor management, budgeting, business case development and optimization of partner relationships in the marketing automation space.
- 5 years of experience in building and/or migrating a business line from one platform to a new platform, including improving governance, contact database, landing page and campaign performance.
- Proven ability to scale and manage global lead nurture programs and lifecycle marketing across business units and geographies.
- Strong background in email marketing best practices, deliverability, personalization, and performance optimization.
- Demonstrated success in developing and evolving lead scoring, qualification models, and customer journey automation.
- Excellent cross-functional leadership, project management, and stakeholder communication skills.
- Experience in campaign attribution modeling, marketing analytics, and executive-level reporting.
- Adept in managing complex system integrations, process documentation, and change management.
- Highly collaborative, consultative with strong written and verbal communication skills to educate stakeholders and senior management on our automation improvements and revenue drivers.