Senior Product Marketing Manager

Description

Summary of This Role

We are seeking a dynamic and results oriented Sr. Product Marketing Manager to join the global Product Marketing team to support one of our key products - Genius our flagship Point of Sale (POS) brand. As one of the fastest growing businesses in the company, our point of sale business is primed for growth at scale

The Product Marketing Manager will collaborate across the business working with product, marketing, commercialization, sales enablement and various other teams in executing product marketing strategies. This role will require a deep understanding of our product, markets, competitors and target audiences.

Responsibilities

• Product Positioning and messaging - develop differentiated positioning and messaging informed by thorough knowledge of the audience, competition and industry. Effectively communicate the value of our product targeted for specific audiences.
• Go-to-market strategy - lead the development and execution of comprehensive go-to-market plans to drive product adoption and customer engagement
• Sales enablement - Responsible for creating sales enablement materials including and not limited to sales collaterals, demos, sales tools and more to effectively communicate the product capabilities and benefits. Supporting the buyer's journey for our inside and channel sales teams and enabling them to drive success is key to the role.
• Marketing campaigns - work with our revenue and partner marketing teams to support campaign initiatives attracting new customers. Experience working with software applications and in-app marketing experience is preferred.
• Be the voice of the customer - enable internal teams by being the internal voice of the customer.
  
  

What Are We Looking For in This Role?

Minimum Qualifications

• Bachelor's Degree
• Relevant Experience or Degree in: Marketing or equivalent field from an accredited university is required; however, relevant experience in lieu of a degree may be considered.
• Typically a minimum of 8 years
• Experience in product marketing and/or product management in a B2B environment. Experience within a card issuing, issuing processor or related payments industry or in a similar FinTech industry preferred. Demonstrated success in launching and driving adoption of new products in a B2B environment.
  
  

Preferred Qualifications

• Master's Degree
• Marketing or equivalent field from an accredited university or MBA.
  
  

What Are Our Desired Skills and Capabilities?

• Skills / Knowledge - Having broad yet in-depth expertise and unique knowledge, uses skills to set and ensure success of company objectives and principles and to achieve goals in creative and effective ways within environments and situations that are complex and difficult. Having ownership of a function, major account or matrix management responsibilities, uses knowledge to ensure success, strengthen relationships, expand the business through key initiatives, and lead matrix teams on complex projects. Barriers to entry such as technical committee and senior management review exist at this level.
• Job Complexity - Works on issue that impact design/selling success or address future concepts, products, or technologies. Creates formal networks with key decision makers and serves as external spokesperson for the organization with key accounts, agencies, partners, vendors, and sales prospects.
• Supervision - Exercises wide latitude in determining objectives and approaches to critical assignments.