What are the responsibilities and job description for the Manager, Digital Marketing position at Global Industrial Services?
For over 70 years Global Industrial has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America.
We carry over one million industrial, material handling and business products that are sold through our website, corporate sales people and full color catalogs. We are constantly increasing our product offerings to meet the diverse and changing needs of our customers. Our customers include small to large corporations, institutions, government agencies and consumers across North America.
- Responsible for the annual paid media budget financials and process and maintain updates throughout the year
- Drive and accelerate business growth through digital marketing and print initiatives by working cross functionally with internal teams and external partners.
- Manage digital agencies in partnership with the Director of Digital Marketing. Specifically build partnerships, activate full funnel strategies, monitor performance and seek improvement opportunities.
- Assist with launching new digital marketing channels and continuous optimizations of current strategies.
- Manage print agencies; define strategies; including creative optimization, testing, partnering cross functionally with internal teams, reviewing pages and analytics.
- Manage day to day activation and Strategy for the Affiliate channel
- Project manage creative assets for paid and print media; briefing internal and external partners and trafficking ads to agency partners for timely execution.
- Leverage 1st party data insights to support marketing initiatives (Requesting audiences and uploading to various 3rd party platforms).
- Assist with creating tracking urls to support digital and print campaigns
- Manage agency billings and CRM P-card expenses.
- 3 - 5 years marketing experience with an emphasis in performance media
- Strong analytical skills with a desire to find trends & opportunities
- Strong organizational and project management skills
- Strong communication and writing skills
- Attention to detail
- Comfortable working in a team and communicating with internal and external partners
- Positive attitude
- Someone who is not afraid to be proactive and share ideas, thoughts, concerns, etc.
- Proficiency with Microsoft PowerPoint and Excel
- Experience working with GA360 or other Analytics Platforms
Global Industrial provides equal employment opportunities to all employee and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absences, compensation and training
Global Industrial, a Systemax Company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.