What are the responsibilities and job description for the Adobe Analytics Lead position at Global Business Ser. 4u?
Adobe Analytics Lead
Malvern, PA 15068 (hybrid - 3 days onsite)
12 months with extension
Responsibilities
Build and configure A/B tests, Experience Targeting, MVT, and Recommendations activities in Adobe Target.
Translate marketing requirements into Target activities, ensuring proper creative, targeting rules, and performance tracking.
Collaborate with WebOps and CDAO teams to ensure data availability, correct audience mapping, and compliant personalization.
Perform QA and troubleshoot targeting, data, rendering, or antiflicker issues.
Support analytics integration (e.g., A4T) and ensure accurate success metrics.
Maintain operational workflows, SLAs, documentation, and campaign launch readiness.
Support the setup and execution of AJO email, web, and mobile journeys, ensuring data readiness, audience configuration, and message consistency across channels.
Qualifications
Adobe Target (core activities, QA, troubleshooting) Adobe Analytics / A4T reporting integration and calculated metrics Adobe Launch / Web SDK / Data Layer expertise for tagging and data availability HTML, CSS, JavaScript for modifying or validating Target experiences
Salary.com Estimation for Adobe Analytics Lead in Malvern, PA
$83,675 to $102,156
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