Assistant Media Planner / Buyer

CAREERS / ASSISTANT MEDIA PLANNER/BUYER

Assistant

Media

Planner/Buyer

CAREERS / ASSISTANT MEDIA PLANNER/BUYER

Assistant

Media

Planner/Buyer

GLM Strategies is a media-focused boutique agency located in the DC area looking for an Assistant Media Planner/Buyer to plan and develop advertising media programs, as well as negotiate and purchase all media types.

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ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Plans and develops advertising/media programs across multiple verticals
• Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience(s)
• Confers with media vendors to evaluate best placement and ensure optimum use of the client’s budget
• Gathers statistics and prepares media plans, flowcharts and directives to guide buying process
• Studies demographic data and consumer profiles to identify desired target audiences and media vehicles
• Helps to establish media goals, objectives, and strategies for advertising campaigns
• Presents media plans to Senior Media Planners and/or clients for approval and adjusts as necessary
• Will be responsible for updating and maintaining client reporting
• Assist in vendor invoicing across multiple clients
• Maintains all media buys through invoice management and is responsible for analyzing and assisting with the post-buy results
  
  

QUALIFICATIONS:

• Bachelor’s degree required
• 0 – 2 years of Media or Media Planning/Buying experience preferred
• Strong mathematical abilities required in this position
  
  

GLM Strategies is a media-focused boutique agency located in the DC area looking for an Assistant Media Planner/Buyer to plan and develop advertising media programs, as well as negotiate and purchase all media types.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Plans and develops advertising/media programs across multiple verticals
• Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience(s)
• Confers with media vendors to evaluate best placement and ensure optimum use of the client’s budget
• Gathers statistics and prepares media plans, flowcharts and directives to guide buying process
• Studies demographic data and consumer profiles to identify desired target audiences and media vehicles
• Helps to establish media goals, objectives, and strategies for advertising campaigns
• Presents media plans to Senior Media Planners and/or clients for approval and adjusts as necessary
• Will be responsible for updating and maintaining client reporting
• Assist in vendor invoicing across multiple clients
• Maintains all media buys through invoice management and is responsible for analyzing and assisting with the post-buy results
  
  

QUALIFICATIONS:

• Bachelor’s degree required
• 0 – 2 years of Media or Media Planning/Buying experience preferred
• Strong mathematical abilities required in this position
  
  

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