What are the responsibilities and job description for the Web Designer position at GLDN.com?
Role Overview:
GLDN is a highly visual, brand-forward company. Our aesthetic matters a lot to us and is a big part of why customers choose us. We’re looking for a badass who can drive a full website redesign - to elevate the look and feel of the site to bring it inline with our brand, and to leverage great design to improve clarity, confidence, and conversion. This role lives at the intersection of great taste, strong UX judgment, and e-commerce performance.
This is a hands-on role for a UI/UX designer who:
- Has 5 years relevant experience agency or in house
- Has strong visual instincts and brand sensitivity
- Knows how to design within (and help evolve) a brand system
- Thinks critically about user behavior and business impact
- Is comfortable taking work all the way from concept → build → live site
- Understand ADA best practices
- Understands UX/UI principles and how to blend functionality with brand-right designs
- Has a strong portfolio that shows conceptual thinking visual design
- Shopify experience preferred
You’ll be both a thought partner and an executor, personally responsible for shipping impactful changes on our flagship e-com site.
Day-to-Day:
On a practical level, your days will include things like:
- Designing and iterating on homepage, PDP, and collection page layouts in Figma
- Auditing the current site and identifying UX issues, inconsistencies, or brand misses
- Mapping and redesigning key customer journeys and funnels.
- Creating and refining reusable components and page layouts that keep the site consistent, high-quality, and scalable.
- Partnering with dev to scope feasibility, break work into phases, and ship incrementally
- Reviewing performance or user behavior data to inform design decisions
- QAing builds before launch and making polish passes after things go live
- Responding to feedback from Brand, E-com, or Leadership and translating it into better solutions
What Success looks like:
- GLDN.com feels noticeably more elevated, cohesive, and intentional
- The site reflects the quality and confidence of the brand—especially on HP, PDPs and Key Landing Pages/Collections.
- UX decisions are thoughtful, consistent, and grounded in real user behavior
- The team trusts your taste and judgment; fewer debates, faster decisions
- Design changes are executed cleanly and predictably, without constant rework
- The site becomes a true conversion and retention asset - as well as a beautiful, intentional expression of the GLDN brand.
- GLDN has a scalable UI/UX system that supports growth without sacrificing aesthetics