Sr. Marketing Manager

Location: Remote (U.S. based preferred) / On-site (optional)

Department: Marketing

Reports To: Head of Marketing

Salary: $110-130k annually

Additional benefits: Healthcare with 80% premium covered by GLDN, flexible PTO, flexible schedule, generous employee discount, supplemental medical and parental leave after one year, access to 401k after one year

Overview

We are seeking a strategic and hands-on digital marketing leader to drive customer acquisition, retention, and revenue growth for our DTC ecommerce brand. This role will oversee performance across both paid and organic channels, while also leading lifecycle marketing programs to enhance customer lifetime value.

About GLDN

GLDN is a modern jewelry brand built around meaningful personalization, ethical craftsmanship, and thoughtful storytelling. Our products celebrate personal connection, and our team is committed to creating experiences that turn customers into lifelong fans. We believe in beauty with purpose—and we’re building a company that reflects those values every step of the way.

Key Responsibilities

Acquisition and Performance Marketing

• Own the full-funnel acquisition strategy across paid and organic channels, including SEM, paid social, display, sponsored content, affiliate, influencer, and emerging platforms.
• Manage external agency relationships to drive channel growth and maximize return on ad spend.
• Identify and develop new acquisition opportunities such as content partnerships, affiliates, and brand collaborations.
• Conduct A/B testing on creative, landing pages, and audience targeting to optimize campaign performance.
• Monitor KPIs and manage acquisition metrics including CAC, ROAS, and LTV.
• Maintain and distribute weekly and monthly reports to track revenue, performance, and profitability.
• Analyze customer cohorts to uncover insights and improve targeting of high-value segments.

Retention and Lifecycle Marketing

• Lead strategy and execution across retention channels, including email, SMS, loyalty, and retargeting.
• Expand the reach and impact of email and SMS programs through automated flows, exclusive offers, and audience segmentation.
• Own email list management, segmentation strategy, creative content, scheduling, and deployment.
• Define and track key lifecycle KPIs, reporting weekly and monthly on channel performance.
• Analyze customer behavior and engagement across retention channels to drive improvements in LTV.

Requirements

• 7 years of experience in digital, performance, or retention marketing in a DTC ecommerce environment. Jewelry or luxury goods experience preferred.
• Proven track record managing paid media strategies, optimizing budgets, and reporting on campaign effectiveness.
• Hands-on experience with key marketing and analytics tools such as Shopify, GA4, Klaviyo, and others.
• Strong analytical skills with the ability to interpret data, generate insights, and translate them into actionable strategies.
• Experience working with creative teams and external partners to drive marketing outcomes.
• Excellent written and verbal communication skills.

Nice to Have

• Experience with loyalty programs or customer retention platforms
• Affiliate and influencer marketing program management
• Familiarity with creative testing frameworks and landing page optimization

Equal opportunity

At GLDN, we take a lot of things personally. and we like it that way! We are committed 

to inclusion across race, gender, age, religion, identity, and experience, to name a few. 

We believe that diversity, equity and inclusion isn’t only what’s ethically right- it’s what 

works to create better ideas, a stronger team with deeper relationships, and the most 

joy and delight. We honor and cherish our team, customers, and everyone else for 

being their true, unique selves. People of all races, ages, identities, religions and other 

diverse candidates are encouraged to apply!