What are the responsibilities and job description for the E-Commerce Manager position at glassybaby?
Description
The E-Commerce Manager will lead glassybaby’s online sales channel, focusing on creating a seamless, date driven digital shopping experience. This role combines strategic thinking with hands-on execution in site management, analytics, and customer experience optimization.
Requirements
Primary Duties:
The E-Commerce Manager will lead glassybaby’s online sales channel, focusing on creating a seamless, date driven digital shopping experience. This role combines strategic thinking with hands-on execution in site management, analytics, and customer experience optimization.
Requirements
Primary Duties:
- Website management & optimizations: oversee day-to-day operations of glassybaby.com, ensuring site functionality, speed, and user experience. Collaborate with design and development teams to implement updates, new features, and seasonal campaigns.
- Customer behavior analytics: analyze customer journey data to identify trends, pain points, and opportunities for conversion optimization. Use tools like Google analytics, heatmaps, and session recording to understand user behavior and improve UX.
- Develop dashboards and report to track KPIs such as conversion rates, AOV, traffic sources and retention. Apply insights to personalize experiences and recommend product strategies based on customer preferences.
- Performance & Growth: Monitor and report on e-commerce performance metrics, providing actionable insights for leadership. Drive initiatives to improve site engagement, reduce cart abandonment, and increase repeat purchases.
- Customer Experience: Ensure smooth checkout, shipping, and post-purchase experience. Partner with customer service to resolve escalations and improve satisfaction.
- Marketing Integration: Coordinate with social, email and paid media teams to align campaigns and drive traffic. Support SEO/SEM strategies to maximize organic and paid visibility.
- Inventory and Fulfillment Coordination: Work closely with operations to maintain accurate stock levels and timely fulfillment. Integrate e-commerce workflows with NetSuite ERP for inventory, order management, and reporting.
- Conversion Rate: Increase by 15% with the first year.
- Average Order Value (AOV): Grow by 8-10% through upsell and cross-sell strategies.
- Cart Abandonment Rate: Reduced by 15% through improved UX and remarketing.
- Revenue Growth: Achieve 15%f YoY growth in online sales.
- Site Performance: Maintain page load times under 3 seconds and uptime of 99.9%.
- Strong proficiency in Google Analytics, data visualization, tools, and e-commerce platforms (Shopify)
- Inventory and order management.
- Skilled in A/B testing and conversion rate optimization
- Excellent analytical, project management and excellent verbal and written communication skills
- Passion for mission-driven brands and philanthropy
- expert in multi-tasking; able to prioritize and work under pressure.
- deep understanding of the retail marketplace; ability to identify and access competitive environment.
- fluent in retail reporting; ability to analyze business health.
- demonstrated critical thinking skills, analytical thinker.
- highly organized with careful attention to detail
- ability to work and influence cross-functionally
- Bachelor’s degree in marketing, Business, Data Analytics, or related fields
- 3 – 5 years of experience in e-commerce management, preferably in retail or lifestyle brands
- Proficient in Google Analytics and Shopify
- Experience with NetSuite ERP
- Ability to regularly lift-up to thirty-five pounds and rarely lift to fifty pounds.
- Frequent standing and walking.
- Must be able to work in conditions that are impacted by weather and climate.
- Must be able to speak and hear well enough to conduct conversations.
- Vision abilities are critical and include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
- Must be able to work in an environment where noise level is usually moderate.
- Frequent use of hands to finger, handle, or feel; must be able to frequently reach with hands and arms; below, at and above the waistline
- Medical/Vision/Dental Insurance
- 401K with a Match
- Paid Life Insurance and AD&D
- Voluntary Life Insurance and AD&D
- Short-term Disability and Critical and Accident Insurance Program
- HSA and FSA
- Pet Insurance