Media Relations and Marketing Coordinator

Description

Classification:             Exempt/Full Time

Reports To:                 Chief Marketing and Development Officer

POSITION SUMMARY

The Media Relations and Marketing Coordinator is responsible for the development and implementation of strategies that increase Girl Scouts of Southern Arizona (GSSOAZ) brand awareness; promote products, events, programs, and services; and nurture relationships using communication platforms and digital technologies.

RESPONSIBILITIES

• Manage the Council communications plan and oversee strategy to promote events, programs, and activities; support fund development endeavors; and recruit and retain members
• Write content for print, email, social media, and web, ensuring council communications are approachable, compelling, and informative to a wide variety of audiences and stakeholders
• Write, design and deploy email campaigns and newsletters, and track email metrics
• Collaborate with all departments in identifying and disseminating information for distribution
• Maintain an up-to-date communications calendar
• Write press releases, arrange media engagement opportunities, and track and share media hits and clips
• In partnership with CDO, establish and maintain relationships with community agencies, networks, media, and partners
• Support social media communications strategy and execution on Facebook, Instagram, Twitter, LinkedIn
• Coordinate brand consistency and create and maintain a unified organizational voice
• Keep council staff informed of marketing and communications goals and plans driven by Girl Scouts USA
• Enter data into Council customer relationship management tool and adhere to Council procedures and policies regarding documenting membership interactions, maintaining confidentiality and completing tasks
• Promote and assist with Council wide programs, activities, and fund development endeavors
• Attend trainings and meetings as required, some of which may be off-site
• Responsible for learning and staying abreast of current information regarding Girl Scouts, GSSOAZ and our products and offerings
• Demonstrate and promote a climate of courtesy and professionalism to coworkers, the volunteers served by the Council, and others with whom their job put them in contact
• Prepare and submit yearly, quarterly, monthly and weekly electronic reports
• Maintain files in an organized and up-to-date manner; adhere to Council document storage guidelines
• Perform job duties in accordance with the Safety and Risk Management Plan
• Beyond the description listed above, your skills will be utilized to best benefit the mission of the organization

  QUALIFICATIONS

   

• Bachelor’s degree required
• 2-4 years of experience in email marketing, public relations, social media communications, digital advertising, and/or online fundraising OR
• Equivalent combinations of Marketing, Communications, Public Relations, and/or online product marketing experience
• Excellent facilitation and presentation skills, including ability to collaborate with girl-led initiatives and marketing campaigns
• Strong interpersonal skills; ability to cultivate, motive and maintain effective working relationships with staff and volunteers of diverse social and economic backgrounds 
• Excellent written and oral communication and presentation skills
• Experience in HTML and CSS; familiarity with content management systems
• Previous Girl Scout experience welcomed; not required
• Belief in the mission of Girl Scouts and ability to articulate to others through writing in many forms, as well as traditional marketing and digital media communications
• Ability to work with people of diverse racial, ethnic and economic backgrounds and promote an inclusive environment
• Flexible and able to problem solve and self-direct
• Capable of working under pressure and handling multiple demands/heavy volume
• Ability to work a flexible schedule that may include evenings and weekends
• Possess the character, skills, and ability to be a positive role model for girls and adults.
• Ability to lift up to 25 lbs. regularly, up to 50 lbs. occasionally, stand and sit, bend and reach, throughout the shift
• Ability to utilize a personal computer, point-of-sale system, 10-key calculator and office phone system in an efficient and knowledgeable manner
• Bilingual (English/Spanish) highly desirable
• Ability to successfully pass a Background Check and/or obtain an Arizona Fingerprint Card
• Daily access to automobile in working condition or adequate alternative transportation. Proof of meeting Arizona State requirements regarding auto licensing, driver’s license, and liability insurance, if applicable

•  

  Each employee has the responsibility for actively supporting and promoting the Council’s commitment to diversity and for developing Council resources through increased membership, strengthening community connections, serving girls and fund development.

Qualifications

• Bachelor’s degree required
• 2-4 years of experience in email marketing, public relations, social media communications, digital advertising, and/or online fundraising OR
• Equivalent combinations of Marketing, Communications, Public Relations, and/or online product marketing experience
• Excellent facilitation and presentation skills, including ability to collaborate with girl-led initiatives and marketing campaigns
• Strong interpersonal skills; ability to cultivate, motive and maintain effective working relationships with staff and volunteers of diverse social and economic backgrounds 
• Excellent written and oral communication and presentation skills
• Experience in HTML and CSS; familiarity with content management systems
• Previous Girl Scout experience welcomed; not required
• Belief in the mission of Girl Scouts and ability to articulate to others through writing in many forms, as well as traditional marketing and digital media communications
• Ability to work with people of diverse racial, ethnic and economic backgrounds and promote an inclusive environment
• Flexible and able to problem solve and self-direct
• Capable of working under pressure and handling multiple demands/heavy volume
• Ability to work a flexible schedule that may include evenings and weekends
• Possess the character, skills, and ability to be a positive role model for girls and adults.
• Ability to lift up to 25 lbs. regularly, up to 50 lbs. occasionally, stand and sit, bend and reach, throughout the shift
• Ability to utilize a personal computer, point-of-sale system, 10-key calculator and office phone system in an efficient and knowledgeable manner
• Bilingual (English/Spanish) highly desirable
• Ability to successfully pass a Background Check and/or obtain an Arizona Fingerprint Card
• Daily access to automobile in working condition or adequate alternative transportation. Proof of meeting Arizona State requirements regarding auto licensing, driver’s license, and liability insurance, if applicable

Each employee has the responsibility for actively supporting and promoting the Council’s commitment to diversity and for developing the Council resources through increased membership, strengthening community connections, serving girls and fund development.

Salary : $39,500 - $48,000