What are the responsibilities and job description for the Membership Engagement Manager position at Girl Scouts of Northern California?
The Membership Engagement Manager ensures a high-quality Girl Scout Leadership Experience for girls, families, and volunteers through direct support of administrative and volunteers in an assigned geographic area. This position works with the department leads to develop and execute plans for girl and adult recruitment, retention and program plans to achieve overall council membership goals.
The Membership Engagement Manager will:
- Be responsible for the comprehensive year-round recruitment, retention and programming plans for girls and volunteer membership growth, to ensure that Girl Scouting is available in all segments of the population within the assigned geographic area.
- Utilize the sales process, including management of leads to increase girl and adult membership in assigned geographic area, recording all activities in Salesforce.
- Identifies and develops opportunities and creates strong partnerships with community organizations, agencies, leaders, educators, and faith-based institutions to increase positive awareness of and participation in the organization to support effective recruitment efforts within targeted areas to impact membership growth.
- Implement the volunteer engagement strategy which also includes training, enrichment opportunities and recognition.
- Deploys innovative approaches to deliver Girl Scout programs to girls and determine the need for additional council support by assessing community needs.
- Ensure all program events and activities are planned and implemented to comply with GSUSA and GSNorCal policies and guidelines.
- Supports volunteer management including new leaders and troops.
- Recruit and supervise volunteer teams in assigned geographic areas to meet GSNorCal’s membership and strategic goals.
- Works with volunteer administrative teams to develop and ensure execution of volunteer role planning and development, onboarding of new troop leaders, program planning, recruitment, and retention strategies.
- Implements the delivery of ongoing volunteer engagement, direction, mentoring and support in key service areas such as grade-level guidance; troop finances, management, and operations; troop leadership; troop traditions and activities; awards, proficiency badges, and volunteer recognitions and adult learning opportunities.
- Facilitates conflict resolution among volunteers to promote a cooperative and positive environment.
- Use data to monitor and adjust plans to meet individual and team membership goals.
- Collaborates with a cross functional membership team to implement and tailor annual recruitment and retentions campaigns to achieve overall membership health in designated geographic areas.
- Develop and execute a structured plan of weekly, monthly, and quarterly activities, focusing on producing positive outcomes for local communities and achieving target goals.
- Monitor data to assess your individual progress towards Council-established recruitment and retention goals, in partnership with your manager.
- Provide responsive and positive customer service.
- Provide superior customer service to all internal and external customers, members, volunteers, staff, and other community contacts in person, electronically and by phone.
- Manage your assigned Salesforce cases according to department protocols to provide support related to recruitment, troop placement, program events, and volunteer inquiries.
- Other duties as assigned to meet organizational goals.
Work schedule and office expectations.
- This is a full-time exempt position with a minimum expected workweek of 37.5 hours. Employees are expected to work the hours necessary to successfully fulfill the responsibilities, goals, and outcomes of the position. The role typically averages approximately 45 hours per week and may require additional hours during peak seasons, recruitment periods, special events, product programs, and other high-demand times.
- Ability to work a highly flexible schedule, including mornings, afternoons, evenings, and weekends. This position typically requires 2–4 evening commitments per week, occasional weekends, and additional availability based on volunteer, member, and organizational needs.
- Frequent travel throughout the assigned service area to support volunteers, members, community partnerships, meetings, trainings, and events.
- This position operates in a hybrid work environment, with work performed remotely, in the field, and at Girl Scout offices and program centers. Employees are entrusted to determine the most effective work environment to successfully accomplish their work and responsibilities each day. While a fixed in-office schedule is not required, employees are expected to maintain an appropriate presence in council facilities and be available to meet with volunteers, members, and colleagues as needed.
Essential Qualifications:
- Valid California Driver’s license, access to reliable transportation, proof of insurance
- Able to pass Girl Scouts of Northern California’s background screening process (including fingerprinting, criminal education, social security, and Department of Motor Vehicle verification)
- Strong verbal and written communication skills.
- Exceptional time management, organization, and prioritization skills.
- Ability to work independently and effectively manage a geographically dispersed territory.
- Ability to build and maintain relationships with volunteers, community partners, schools, and other stakeholders.
- Demonstrated ability to manage multiple projects and deadlines simultaneously.
- Ability to adapt to changing priorities and respond effectively in a fast-paced environment.
- Availability to work a flexible schedule, including evenings and weekends, as required.
- Valid California Driver’s license, access to reliable transportation, proof of insurance .
- Able to pass Girl Scouts of Northern California background screening process ( including fingerprinting, criminal education, social security and Department of Motor Vehicle verification)
Desired Qualifications:
- Bachelor’s degree in related field preferred or experience commensurate with degree, preferably three years of related experience.
- Experience in membership recruitment, sales, business development, or customer acquisition.
- Experience working with volunteers or volunteer-led organizations.
- Experience conducting community outreach, presentations, or public speaking.
- Experience planning and executing events.
- Knowledge of the assigned geographic region and local community resources.
- Bilingual English/Spanish fluency.
- Experience working in a hybrid or remote work environment with a high degree of autonomy.
Physical Requirements:
- Ability to independently lift and/or move up to 25 lbs (pop-up, wagon, boxes, materials, equipment).
- Possess physical endurance including prolonged standing, bending, stooping, and stretching.
- Ability to work outdoors for extended periods of time and in varying weather conditions.
Girl Scouts of Northern California is an Equal Opportunity Employer (EOE). Our mission is to build girls and employees of courage, confidence, and character while working to make the world a better place for all people. This work includes our commitment to become an anti-racist organization through learning and practice. Together with our youth, we strive to provide diverse, equitable inclusive spaces where girls, volunteers, and staff feel they belong. Working at GSNorCal is a commitment to anti-racism and anti-oppression in alignment with our Culture Code and Volunteer Policy for Building Equitable Community.
Applicants are encouraged to apply without regard to age, race, color, creed, ethnicity, religion, age, disability, sexual orientation, gender identity or expression, national origin, ancestry, veteran status, citizenship, pregnancy, childbirth or other related medical condition, marital status, political persuasion or any other classification protected by federal, state or local laws or ordinances.