What are the responsibilities and job description for the Marketing Manager, Community Engagement and Membership position at Girl Scouts of Northeastern New York?
Girl Scouts of Northeastern New York is seeking a skilled Marketing Manager for Community Engagement & Membership to bring our mission to life through high-impact marketing initiatives. This role is ideal for someone who thrives on translating strategy into action—creating campaigns, producing compelling assets, and supporting membership growth across our council.
You will play a key role in recruiting new girls and volunteers, strengthening member retention, and elevating our visibility in the communities we serve. If you are a highly organized marketer who loves coordinating campaigns that make a measurable difference, we’d love to meet you.
What You’ll Do- Develop and manage detailed marketing and campaign workplans supporting recruitment, retention, and community engagement.
- Track performance of marketing initiatives; analyze results and recommend optimizations.
- Develop audience-informed messaging and value propositions for caregivers, girls, volunteers, and community partners.
- Produce and update digital and print marketing assets aligned to brand standards, including email content, collateral, landing page copy, and social content.
- Collaborate closely with Membership and Community Engagement teams to ensure accurate information, clear calls‑to‑action, and seamless lead handoffs.
- Support council visibility efforts by preparing event materials and toolkits for community and school events.
- Maintain organized asset libraries, campaign documentation, and version control for efficient execution.
- Download, customize, and deploy GSUSA toolkits.
- Own the theming and continuity of recruitment language, campaigns, and seasonal messaging.
- Identify event opportunities that best support membership goals and prepare materials for those efforts.
- Demonstrated experience executing multi-channel marketing campaigns.
- Strong skills in producing content and marketing assets that follow brand and communication guidelines.
- Experience using analytics or campaign performance metrics to evaluate results and recommend improvements.
- Background supporting customer or member acquisition and retention, ideally within a mission-driven or community-focused organization.
- Excellent project management, communication, and collaboration skills.
- Strong attention to detail, version control, and quality assurance.
At GSNENY, you’ll contribute to work that directly impacts girls, families, and communities across Northeastern New York. You’ll be part of a fast-paced, collaborative team dedicated to creating meaningful opportunities through Girl Scouting.
Don’t meet every requirement? Studies have shown that women and BIPOC professionals are less likely to apply to jobs unless they meet every single qualification. At GSNENY, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you are excited about this role but your experience doesn’t align perfectly, we encourage you to apply. You might be just the right candidate for this or other roles.