Administrative Assistant - Sales & Marketing

Administrative Assistant – Sales & Marketing

Ginger Cove – Annapolis, MD
Full-Time
$22-$25/hour (based on experience)

Be the Engine Behind a High-Performing Sales Team

Ginger Cove, a premier Continuing Care Retirement Community (CCRC) in Annapolis, is seeking a detail-oriented and customer-focused Administrative Assistant to support our Sales & Marketing team.

This is more than an administrative role, you’ll play a key part in driving occupancy, supporting prospective residents, and ensuring a seamless sales experience from first inquiry to move-in.

The Administrative Assistant – Sales & Marketing provides essential coordination, organization, and front-line support to the sales team. This role helps manage leads, enhance the prospective resident experience, and support marketing initiatives and events.

Key Responsibilities

• Manage and track incoming leads, inquires, and referrals
• Maintain accurate data in CRM systems and generate reports
• Prepare sales packets, contracts, and correspondence
• Coordinate and schedule tours, appointments, and follow-up
• Serve as a first point of contact for prospective residents and families (phone, email, in-person)
• Deliver a warm, professional, and responsive experience
• Assist in guiding prospects through the sales proces
• Support planning and execution of events, open houses, and outreach initiatives
• Coordinate invitations, materials, and follow-up communication
• Assist with marketing campaigns and collateral distributio
• Maintain organized files, records, and databases
• Manage calendars, scheduling, and team coordination
• Track sales activity and support reporting needs
• Order and manage marketing supplies and material
• Partner with internal teams to support move-ins and resident onboarding
• Communicate effectively with team members, leadership, and external contacts

Why Join Ginger Cove?

• Competitive hourly pay: $22-$25/hour
• Stable, full-time schedule
• Collaborative, supportive team environment
• Opportunity to directly impact community growth and resident experience
• Mission-driven organization with a strong reputation

If you’re organized, people-focused, and enjoy supporting a dynamic sales environment, we’d love to hear from you.

Job Qualifications:

• Associate’s or Bachelor’s degree in Business, Marketing, Communications, or related field preferred
• 1–3 years of experience in sales support, customer service, administrative coordination, or related role
• Experience in senior living, healthcare, or CCRC environments preferred.
• Strong organizational and time management skills with attention to detail
• Excellent verbal and written communication skills
• Proficiency in Microsoft Office Suite and CRM systems
• Ability to manage multiple priorities in a fast-paced environment
• Strong interpersonal skills with a customer service-oriented approach
• Ability to maintain confidentiality and professionalism at all times

Benefits & Perks:

At Ginger Cove, we value our team and offer a strong benefits package:

• Medical, dental, and vision insurance
• Retirement plan with employer match
• Paid time off (accrual-based)
• Tuition assistance & scholarship programs
• Employee referral bonus program
• Annual bonus opportunities
• Employee recognition programs
• Additional voluntary (ancillary) benefits

Ginger Cove is an equal opportunity employer committed to providing equal employment opportunities without regard to race, color, religion, sex (including pregnancy), sexual orientation, age, national origin, disability, genetic information, veteran status, or any other classification protected by applicable law. Ginger Cove will not tolerate harassment or discrimination based on any of these protected classifications.

Salary : $22 - $25