What are the responsibilities and job description for the Media Buyer position at Gift Media?
Company Description Our company helps expert professionals become highly visible and influential online by replacing random posting with a clear, consistent system. We focus on defining a distinctive market position, producing authority-building content, and turning attention into revenue. Clients benefit from landing podcast and media features, a proven process with minimal guesswork, and inbound leads generated on autopilot. Our done-for-you content and media strategy services are designed to help clients convert visibility into sustainable income.
Role Description This is a full-time, on-site Media Buyer role based in Boston, NY. The Media Buyer will manage day-to-day media buying activities, including planning, negotiating, and executing digital and traditional media campaigns across relevant platforms. The role involves working closely with the strategy and content teams to align media placements with client positioning, campaign objectives, and performance goals. Responsibilities include monitoring campaign performance, optimizing budgets and placements, preparing regular reports, and making data-driven recommendations to improve ROI. The Media Buyer will also maintain strong communication with internal stakeholders and, when needed, with external vendors and platforms to ensure timely and effective campaign delivery.
Qualifications
Role Description This is a full-time, on-site Media Buyer role based in Boston, NY. The Media Buyer will manage day-to-day media buying activities, including planning, negotiating, and executing digital and traditional media campaigns across relevant platforms. The role involves working closely with the strategy and content teams to align media placements with client positioning, campaign objectives, and performance goals. Responsibilities include monitoring campaign performance, optimizing budgets and placements, preparing regular reports, and making data-driven recommendations to improve ROI. The Media Buyer will also maintain strong communication with internal stakeholders and, when needed, with external vendors and platforms to ensure timely and effective campaign delivery.
Qualifications
- Candidates should possess strong Media Planning and Media Buying skills, with experience managing multi-channel campaigns.
- Candidates should possess solid Media Strategy capabilities and Analytical Skills to design, assess, and optimize campaigns.
- Candidates should possess effective Communication skills to collaborate with internal teams and external partners.
- Experience with digital advertising platforms (such as Meta Ads, Google Ads, YouTube, and podcast or influencer networks) is highly beneficial.
- Ability to interpret performance metrics, manage budgets, and make data-informed decisions in fast-paced environments.
- Strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
- Prior experience in performance marketing, media agencies, or related fields is preferred.
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related discipline, or equivalent practical experience.