Omnichannel Marketing Specialist

Omnichannel Marketing Specialist Posting date: 11/24/2025 Location: Hyattsville, MD Job Details Category/Area of Expertise: Merchandising Job Requisition: 467906 Address: USA-MD-Hyattsville-8301 Professional Place Ste115 Store Code: PDL Brands - E-Commerce (5148493) Who is Giant: Born in the DMV, we've been here for over 88 years and counting. From our first store on Georgia Ave to becoming the #1 grocer in the Baltimore-Washington area, we're proud of our local roots. Today we span across over 160 stores in D.C., Maryland, Virginia, and Delaware! Our vision goes beyond the aisles. We're a proud partner to community organizations with a shared goal of enriching the lives of our neighbors and being the most trusted and loved local food retailer in our community. Position Summary: With a passion for Shopper Marketing, this exciting role contributes to the development, execution and performance of paid vendor amplification efforts and promotions. This role serves to connect both B2B (Business to Business) and B2C (Business to Consumer) initiatives that lead to sales growth and omnichannel opportunities (in-store, eComm and 3 rd party sellers). This highly visible role must partner Giant Food's internal commercial teams (ecommerce, merchandising, marketing, operations) and external partnership teams to represent Giant Food as well as ADUSA on the full portfolio of shopper marketing cross-brand initiatives. Success will be built on the back of excellent relationship building and project management skills. Skills: Communication - demonstrated ability to influence both internal and external partners at all levels through strong verbal and written communication Project Management - strong organizational skills including prioritization, time management and meeting deadlines Attention to Detail - to carefully observe and accurately process all the components of a task or project to ensure thoroughness and accuracy Teamwork/Relationship Building - ability to build positive working relationships and collaborate effectively with cross-functional teams to achieve shared goals and drive project success Data Analysis - ability to identify trends, patterns, and anomalies to enhance programming and strengthen recommendations. Sales Mindset - ability to drive investment and engagement with cross functional partners What You Will Do: Collaborate with Omnichannel team, internal merchandising teams and external vendor partners on building, selling, and planning all vendor funded content at Giant Food Partner with teams to recommend offer structures and ad tactics to drive incremental sales, awareness and market share Monitor omnichannel advertising revenue against forecasts and collaborate with category teams and vendors to ensure accurate billing and track post-campaign billing for all ads Work closely with vendors and internal teams on vendor funded content and campaigns, including tracking across planning platforms, coordination and deployment of assets, and analysis and share out of results for Shopper Marketing, Loyalty and CSM Offer Pool. Perform quality assurance reviews on all monetized assets to ensure messaging accuracy and compliance with campaign objectives and platform requirements Partner with the Omnichannel Partnership Manager to create vendor funded offers and omnichannel bundling opportunities to drive sales and digital penetration Work with Ahold Delhaize USA Data and Digital Production Teams to create best in class ad reporting and share outs with the vendor community Coordinate with the Omnichannel Partnership Manager to develop and deliver strategic presentations that communicate marketing performance, insights, and project updates What You Will Bring: Minimum Requirements: 2+ years' experience in any Marketing, Operations, Sales, eCommerce or Project Management related roles (or equivalent education/internship experience) Bachelor's degree in a related field Proficient in MS Office tools, advanced level in Excel Preferred: Experience in working with consumer packaged goods brands (CPGs) and/or external partners Strong background in working in a cross functional environment Experience in building new processes and executing on an operational and strategic level Proficiency in data analysis & reporting using Power BI and/or Circana Salary: $80,925 - $107,900 The pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include, but are not limited to, responsibilities of the role, education, experience, knowledge, skills, and abilities, as well as internal equity, alignment with market data and applicable law. We are unable to sponsor or take over sponsorship of an employment Visa at this time. This position will be on-site at the Giant Food Headquarters in Hyattsville, MD. Why Giant: We pride ourselves on cultivating a culture of care and offering opportunities to better yourself professionally and personally. We truly value the moments that matter most to our associates. Our guiding principles are GROW, CARE, BELONG. GROW with us through benefits like tuition reimbursement, scholarship & grant programs, leadership development, career advancement, continuous learning opportunities and access to Market USA Credit Union. Our CARE culture is built on a legacy of prioritizing people, offering comprehensive healthcare, life insurance, paid parental leave, wellness programs, a 401k plan with up to a 5% company match, paid time off, and employee assistance programs. BELONG through Business Resource Groups (BRGs), rewards & recognition programs, community outreach, and countless volunteer opportunities that connect us with the communities we serve.

Salary : $80,925 - $107,900