Brand and Leasing Coordinator - DTLA

The Brand and Leasing Coordinator plays a vital role in creating an engaging, vibrant, and high-performing community at The Lorenzo. This role blends event planning, marketing strategy, and leasing support to drive occupancy, resident satisfaction, and community reputation. You’ll be the face of The Lorenzo at events, the voice behind our marketing efforts, and a key team member ensuring prospects and residents feel connected and supported.

What You’ll Be Doing:

 Events & Outreach

• Plan, host, and attend social, recreational, and educational events (from game nights to large community celebrations).
• Build relationships through campus and community outreach, positioning The Lorenzo as the go-to student housing community.
• Collaborate with the Resident Life team to execute monthly floor and resident engagement events.
• Ensure events remain within budgets, negotiate vendor pricing, and track/reconcile event spending.
• Ensure events are purpose-driven and contribute to leasing, renewals, and resident satisfaction.

Marketing & Leasing

• Generate leads through outreach and events, inputting them into the CRM system.
• Create and design flyers, social media content, and promotional materials that align with Lorenzo branding.
• Partner with Corporate Marketing on campaigns, SEO, and digital strategies.
• Maintain up-to-date listings on the community website and ILS platforms.
• Provide regular reports on traffic, leads, and leasing conversion.
• Maintain marketing collateral, displays, and promotional items.
• Create email and text campaign messaging.
• Post daily adverts to Craigslist and Facebook Marketplace.
• Support leasing by giving property tours, assisting with move-ins, completing lease files, and contributing to occupancy goals.

Social Media & Reputation Management

• Maintain and grow The Lorenzo’s social media presence (Facebook, Instagram, TikTok, X, BlueSky, WeChat, Red Note, YouTube, etc.).
• Develop and implement a social media calendar with engaging, interactive content.
• Promote positive online reviews and monitor the community’s reputation across platforms.
• Maintains and updates the Google Business Listing and other public profiles.

Operations & Team Support

• Assist with move-in/move-out, turn events, and large-scale community projects.
• Help organize and maintain marketing/event storage and supplies.
• Provide administrative support such as scheduling, reporting, and communications.
• Promote and uphold company values and a resident-first culture.
• Additional duties as assigned.

 What We’re Looking For:

• 1–3 years of marketing, leasing, event coordination, or related experience (student housing or hospitality preferred).
• Strong communication and interpersonal skills; outgoing, enthusiastic, and approachable.
• Knowledge of social media platforms, Microsoft Office Suite, and Canva/Adobe Creative Suite preferred.
• Ability to work flexible hours including evenings, weekends, and during peak move-in/move-out seasons (July–September).
• Comfortable working both independently and as part of a collaborative team.

Physical Requirements:

• Frequently move/traverse, ascend/descend stairs in/around apartment homes and community.
• Constantly positions self to bend, stoop, reach, lift.
• Occasionally lift/move/carry up to 25lbs with/without assistance.
• Frequently lift/move/carry 5lbs.
• Constantly communicate, converse and exchange information with coworkers, vendors, residents and visitors.
• Ability to remain in a stationary position for extended periods of time.
• Ability to observe details at close range (within a few feet of the observer).
• Constantly operates computer, 10-key and other office productivity machinery.
• Constantly works in low to moderate noise levels
• Constantly works in outdoor weather conditions.

Cognitive or Mental Requirements:

• Reading;
• Writing;
• Ability to communicate clearly;
• Ability to deal with complex issues; and
• Attention to detail.

Eligibility Requirements:

• Must have unrestricted work authorization to work in the United States; and
• Must be willing to submit to a background investigation.

Hourly Range:  $22.00-$23.00/Hour DOE

Perks of the Job:

• 10% to 20% housing discount, depending on part- or full-time employment
• Free onsite parking
• TicketsAtWork employee discount program
• Opportunities for career growth in property management and marketing
• Benefits: Fully paid medical insurance available to employees along with dental, vision,  flexible spending account, Life/AD&D insurance, pet insurance, Employee Assistance Program.

Salary : $22 - $23