THE GORILLA WAY

At Gorilla, our mission is to build brands people love with products we believe in alongside people we care about! 

We believe in four pillars that are the driving force behind everything that we do which are Brands, Customer, Community and our People.  We believe in our unique company culture and investing in the people who work here by caring about the totality of their lives which is why our core values are so important to us! 

Summary Description

The Gorilla Glue Company is seeking an Assistant Brand Manager to support the Gorilla brand, with a strong focus on North America innovation and brand strategy. Our company has a proven track record of growth and continues to expand both domestically and internationally. This role will be based in Cincinnati and will play a key role in shaping the brand’s future in the North American market.

This position will lead and support critical areas across innovation, strategy, and execution. The role will help drive the North America innovation pipeline - identifying opportunities, developing concepts, and bringing new products to market - while also contributing to broader brand strategy and long-term growth planning.

In addition, the Assistant Brand Manager will support core brand management responsibilities, including managing existing business across key retail channels (Home Center, Hardware, Mass, Food, Drug, etc.), executing brand growth initiatives, building awareness and equity through advertising, and developing compelling retail sell-in stories. This role offers a balance of forward-looking innovation work and day-to-day brand management, with meaningful exposure to cross-functional leadership and business impact.

In addition to an exciting role, the Gorilla Glue company is consistently ranked as a Top Workplace in Cincinnati, with opportunities to contribute to our amazing company culture through a variety of organizational committees.

Primary Duties

North America Innovation Strategy & Pipeline

• Help shape the North America innovation vision and go-to-market strategies aligned to overall brand and category growth objectives
• Identify and recommend a robust short- and long-term innovation pipeline, grounded in consumer insights, market trends, and whitespace opportunities
• Collaborate cross-functionally with R&D, Packaging Development, Project Management, and other partners to develop impactful, consumer-relevant product innovations
• Partner with Sales and R&D to translate innovation into compelling retail sell-in stories that drive customer engagement and growth

Current Business Activities for Defined Pillars

• Understand the category landscape, key competitors, retail trends, and POS/internal analytics
• Contribute to setting strategy for growth and manage day-to-day risks and opportunities
  • Identify upside opportunities and recommend plans to activate
  • Identify risks or areas of weakness in the business and proactively put in place plans to address
• Collaborate with Sales partners to create retail growth stories and assist with customer line reviews
• Integrate brand NPD (New Product Development) into regional plans to deliver wins for the company, retailers, and consumers

Creative and Commercialization Efforts

• Contribute to developing media objectives and strategies that fit overall brand strategies
• Assist in creative executions from brief to productions for defined pillars
• Recommend and execute support behind brand digital, social, and influencer campaigns
• Collaborate with internal and external agencies/partners to design, develop, and execute commercialization campaigns

Core Competencies:

• Leadership: Can rally organization behind a vision for the brand.  Can connect the brand’s vision with its action plans to bring the vision to life.  Can break down barriers to bringing the plans to life with excellence.
• Collaborates: Can collaborate across levels and departments to bring vision to life.
• Marketing Mastery: Vast experience developing brand marketing plans (media plans, non-media support, like social, PR, digital content).  Can manage large and complex budgets associated with expansive media plans.
• Innovation: Can connect brand strategies to innovation plans, including partnering with R&D on innovation master-planning.
• Grows Capability: Can develop marketing mastery in the brand teams – a track record of coaching and training individuals into strong brand marketers.
• Strategic: Can distill brand priorities into simple frameworks that drive behavior for a broad set of brand stakeholders including Marketing, Sales, and R&D.
• Analytical/Integrates Knowledge: Can connect data points from diverse sets of information to form a clear story that drives actionable insights to move the brands forward.
• Uses Judgement: Can use data but also can leverage judgement and intuition based on experience to make timely and informed decisions.

Qualifications:

• Education:  BS Required: Major in Business, Marketing Preferred
• 2-4 Years of Marketing Experience
• Self-starter who is capable of handling multiple tasks simultaneously in an organized manner.
• Excellent interpersonal skills for working across a broad range of relationships including cross-functional and outside agency partners
• Demonstrated leadership skills, including abilities to envision, enroll, energize, and execute
• Results oriented approach with willingness to bust through barriers and dive in at the detail level as needed
• POS (Nielsen, IRI, etc.) analysis experience is preferred
• Experience with digital media, analytics tools, and social media platforms (Facebook, Instagram, Pinterest, YouTube, etc) preferred
• Excellent English writing, speaking and presentation skills required
• Experienced with Microsoft Office Suite skills, especially PowerPoint, Excel, and Outlook
• Experience with Windows OS 
• Travel Required: 10-15%

Physical Demands: lifting to 25 pounds

Company Values:

Must adhere to The Gorilla Glue Company’s Core Values that ensure everyone works together to exceed expectations.

• Have fun, be passionate and show it!
• Act with integrity and respect in all relationships.
• Communicate openly and appreciate the effort of others.
• Embrace knowledge, growth and change.
• Strive for excellence in what we do every day!

Are you ready to join one of Cincinnati’s Top Workplaces?  Our employees love working here because of our environment, which is driven by our company mission and core values.  If you have the right qualifications and thrive in a fun and fast-paced environment, we have a great opportunity for you to grow with us!