What are the responsibilities and job description for the Head of Retention & Loyalty position at GetOut?
About GetOut
GetOut is a family membership platform giving 314,000 members access to local attractions, activities, and entertainment across 34 markets in the western US. Members use one membership to visit hundreds of venues — and our job is to make sure they keep coming back and keep renewing.
The Role
We're hiring our first Retention & Loyalty Manager to build and run the programs that keep our members engaged and renewing. You'll own the strategy, execute the campaigns, and track the results. This is a hands-on role — you'll be doing the work, not just directing it.
You'll report directly to the VP of Operations and have a clear line of sight to the two metrics that matter most in this seat: renewal rate and member NPS.
What You'll Do
- Design and launch loyalty programs — challenges, engagement mechanics, and rewards — that drive repeat usage and renewal
- Build and execute campaigns targeting families across app, email, and social
- Use member engagement data to identify drop-off points and test retention interventions
- Partner with Venue Partnerships, Marketing, Product, and Member Support to get things done
- Hire and develop Community Partnership Managers across markets as the program scales
What We're Looking For
- Experience in loyalty, retention, lifecycle marketing, or member engagement at a consumer brand or membership-based business
- You've personally contributed to a program that drove measurable retention or engagement results — you can name the numbers
- Local to Salt Lake City and able to be in the office a minimum of 3 days per week — no relocation assistance available
- Comfortable working cross-functionally without direct authority
- Strong data instincts: you set baselines, measure what you build, and act on what you find
This role is probably not for you if:
- You're looking for a director or senior leadership role with an established team already in place
- You need a full benefits package — this is base salary only (benefits are on our roadmap, no current timeline)
- You're not local to Salt Lake City or can't commit to regular in-office days
Our Culture
Growth Mindset · #OneTeam · Commit to Excellence · Relationships Matter · Remember the Member · Live the Purpose
We move fast and we own our results. If you want a stable, clearly defined role, this probably isn't it. If you want real ownership of a program that matters and room to grow as the company grows — this is the right place.
Benefits
- GetOut family membership — use the product you're building for
- Unlimited PTO