Email Marketing Specialist

Job Title: Email Marketing Specialist

Company: GetOut

Location: Hybrid / Lehi, UT

Salary: $70,000 – $80,000 per year

GetOut is the largest entertainment membership of its kind in the U.S., connecting members to the best local experiences in their city. We help people discover fun while driving real revenue to our venue partners. Our marketing team moves fast, tests often, and cares deeply about performance.

We’re looking for an Email Marketing Specialist who knows how to turn email into a high-performing revenue channel. This role will own the strategy, execution, and optimization of our email program—driving engagement, retention, and conversions across the customer lifecycle.

This isn’t just a “send emails” role. You’ll be expected to build smart automation, segment audiences effectively, and use data to continuously improve performance.

• Own and execute GetOut’s email marketing strategy end-to-end
• Build, launch, and optimize automated flows (welcome, onboarding, churn prevention, winback, etc.)
• Develop and manage audience segmentation to improve targeting and personalization
• Plan and execute campaign calendars aligned with promotions, partnerships, and seasonal moments
• Write, edit, and optimize email copy (or collaborate with copy/design teams)
• Analyze performance metrics (open rate, CTR, conversion, revenue per send, etc.) and make data-driven decisions
• A/B test subject lines, content, timing, and segmentation strategies
• Maintain and improve email deliverability and list health
• Collaborate with growth, partnerships, and product teams to align messaging and campaigns
• Identify opportunities to increase LTV through lifecycle marketing
  

• 2–5 years of experience in email marketing or lifecycle marketing
• Strong experience with Klaviyo (required)
• Deep understanding of email automation, segmentation, and customer journeys
• Proven track record of driving revenue through email campaigns and flows
• Comfortable working with email analytics and translating data into actionable insights
• Experience with A/B testing and optimization strategies
• Strong attention to detail and ability to manage multiple campaigns simultaneously
• Basic HTML/CSS knowledge for email is a plus
• Experience in subscription, membership, or e-commerce businesses is a plus
  

• Increased revenue contribution from email
• Improved engagement metrics (open rate, CTR, conversion rate)
• High-performing automated flows driving consistent revenue
• Clean, well-segmented lists and strong deliverability
  

• Be part of a fast-growing company redefining local entertainment
• High ownership and impact in a key revenue-driving channel
• Collaborative, fast-paced marketing team
• Opportunity to test, learn, and scale what works