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Director of Marketing Strategy and Innovation

Get It Recruit - Executive
Boulder, CO Full Time
POSTED ON 9/3/2024 CLOSED ON 10/2/2024

What are the responsibilities and job description for the Director of Marketing Strategy and Innovation position at Get It Recruit - Executive?

Opportunity Overview

At our company, we offer a range of appealing benefits including comprehensive medical, dental, and vision insurance, a 401(k) with company match, generous paid time off, and more. We are currently seeking a dynamic individual to lead our marketing initiatives in the position of Vice President of Marketing.

Job Description

As the Vice President of Marketing, you will drive the strategic marketing efforts to enhance our brand's presence in both retail and food service channels. Reporting directly to the CEO, you will collaborate closely with internal teams and external experts to develop and execute innovative marketing strategies.

Responsibilities

  • Develop and implement brand positioning, messaging, and creative campaigns for a cohesive brand experience.
  • Lead the creation of a comprehensive marketing strategy aligned with business objectives.
  • Partner with Sales to develop in-store activations and programs that drive visibility and conversions.
  • Collaborate cross-functionally to ensure a unified marketing approach.
  • Oversee digital marketing activities including website optimization, social media, and online advertising.
  • Plan and execute customer acquisition and retention campaigns.
  • Analyze market trends and performance metrics to optimize marketing strategies.
  • Manage marketing budgets for resource allocation and efficiency.
  • Cultivate relationships with external stakeholders such as media partners and influencers.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
  • Minimum 10 years of marketing experience, with at least 5 years in a senior leadership role.
  • Demonstrated success in elevating brands and strategic planning.
  • Deep understanding of brand management, product marketing, and digital channels.
  • Strong analytical skills and ability to drive data-informed decisions.
  • Excellent communication and interpersonal abilities.
  • Entrepreneurial mindset with a passion for innovation in a dynamic environment.

We Encourage Diversity

We are committed to creating an inclusive workplace and welcome applicants who are enthusiastic about our mission, even if their experience doesn't perfectly align with all qualifications listed. Your unique skills and perspectives may make you an ideal fit for this role or other positions within our organization.

About Us

Based in Boulder, Colorado, our company is dedicated to transforming the food industry through sustainable, plant-based protein. Join us in our mission to promote health, wellness, and global nutrition access.

Equal Opportunity Employer

We are proud to foster an environment of equal opportunity, where all qualified applicants will be considered without regard to race, color, religion, gender, or other legally protected statuses.

Apply Now

Be part of our team at this exciting stage of growth and help shape the future of food. We are eager to hear how your expertise aligns with our vision. Apply today!

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