Marketing Ops Lead

Job Title: Marketing Operations Lead - HubSpot, ABM, PPC, Analytics & Campaign Operations 

Department: Marketing 

Reports to: Director, Go-to-Market Operations 

Location: 4 Sunshine Blvd, Ormond Beach, FL 32174

 

Work Schedule: Hybrid preferred -- 1-2 days/week in Ormond Beach, FL; fully remote considered for the right candidate
 

Supervision Required: Minimal. Ability to work independently or with others to complete tasks on schedule. 

Supervisory Responsibilities: None 

Who We’re Looking for:
 

Our marketing engine depends on strong systems, clean data, and operational excellence. This role owns that foundation. The Marketing Operations Lead understands marketing operations as a revenue-driving function and is focused on scale, efficiency, and growth. 

This role is a builder and problem-solver who ensures the details are right so the team can focus on converting high‑quality leads into revenue. You will own HubSpot end‑to‑end, manage campaign operations, oversee analytics and reporting, and continuously optimize how marketing operates. This role partners closely with Creative & Brand, Sales Operations, the GTM team, and agency partners. 

Responsibilities and Duties: 

Marketing Operations & HubSpot Ownership 

• Own HubSpot configuration, workflows, lead scoring, lifecycle automation, and list governance 

• Build and maintain dashboards and attribution reporting for funnel and campaign performance 

• Partner with Sales Operations to manage the Sales & Marketing SLA and lead flow 

• Maintain compliance, documentation, and core marketing operations 

Email Campaign Execution 

• Build, QA, and deploy email campaigns in HubSpot 

• Own end‑to‑end pre‑ and post‑launch QA (lists, links, suppression, UTMs, reporting) 

Paid Media & ABM 

• Oversee Google Ads with agency partners, including budget pacing and performance reporting 

• Manage ABM execution; RollWorks or AdRoll experience required 

• LinkedIn Ads experience is a plus 

Analytics & Reporting 

• Manage GA4 configuration and conversion tracking standards 

• Build recurring, actionable reports for leadership 

Data Hygiene & CRM Health 

• Maintain HubSpot data quality through audits, normalization, and deduplication 

• Support HubSpot–Salesforce integration and document governance standards 

Website, SEO & AI Enablement 

• Support WordPress updates and on‑page SEO with agency partners 

• Identify and implement AI tools to improve workflows, execution, and reporting 

Trade Shows & Events 

• Coordinate lead imports and attribution for events and trade shows 

• Build post‑event nurture campaigns and performance reporting 

Required Skills and Abilities: 

• 5 years in Marketing Operations or Digital Marketing with hands-on platform ownership; deep HubSpot experience as a system admin (workflows, lead scoring, attribution, reporting) 

• Proven strong GA4, Google Ads, and ABM experience (RollWorks, AdRoll, or similar); comfortable in WordPress without developer support 

• Sharp attention to detail, strong documentation habits, and a genuine ownership mindset around data quality and hygiene 

Preferred Skills and Abilities: 

• HubSpot certifications in Marketing Software, Reporting, Operations, or similar 

• Salesforce experience, particularly around lead and contact processes and CRM data; this role will help manage the HubSpot-Salesforce integration 

• LinkedIn Ads experience: not currently active but on our roadmap, so prior experience is a meaningful advantage 

• Experience defining or operationalizing Sales and Marketing SLAs, lifecycle governance, and lead routing standards 

• Experience building reporting frameworks that connect marketing activity to pipeline and revenue outcomes 

• Background in B2B industries with longer sales cycles such as manufacturing, life sciences, pharma, or similar technical buying environments 

• Experience with Instapage or other drag-and-drop landing page builders 

Why You’ll Love Germfree: 

Germfree is committed to employee well‑being, growth, and work‑life balance. We provide a supportive environment, strong benefits, and the tools you need to succeed. 

Insurance & Benefits 

• Medical, dental, and vision insurance 

• Short‑ and long‑term disability 

• Company‑paid life insurance 

• Optional pet insurance 

Pay & Financial Perks 

• 401(k) with company match 

• Employee referral bonuses 

• Shoe and prescription safety‑glasses reimbursements 

Time Off & Leave 

• 80 hours of paid holidays, including year‑end shutdown 

• Generous Paid Time Off (PTO) 

• Two paid Volunteer Time Off (VTO) days annually 

• Up to 120 hours of paid paternity leave after one year 

We are proud to be an Equal Opportunity Employer committed to fostering a diverse and inclusive workplace. We value and celebrate the unique backgrounds, perspectives, and experiences of all individuals, and we believe that diversity drives innovation and growth. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status. 

We also maintain a drug-free workplace. Offers of employment may be contingent upon the successful completion of a drug screening, in accordance with applicable laws and company policies.