What are the responsibilities and job description for the Growth Marketing Manager position at Geotrek Vans?
Geotrek builds adventure-ready Mercedes-Benz Sprinter vans. We are scaling fast and need a growth-minded operator to help us do it. This is a role for an analytical brain who can own marketing campaigns at scale, sharpen our paid strategy, tighten up HubSpot, and push our search visibility. If you live in the data and get a kick out of finding the lever that moves the number, this is for you.
What You’ll Own
- Campaign ownership & funnel optimization: Plan, launch, and optimize cross-channel campaigns end to end, tied to pipeline and revenue.
- Paid ad strategy: own the strategy across Google, Meta, MNTN/OTT, and Bing, and help manage our paid specialists against clear channel targets.
- HubSpot optimization: workflows, lifecycle automation, lead scoring, attribution, and reporting that actually reflects what drives deals.
- SEO and AEO: grow organic and answer-engine visibility in partnership with our SEO contractor and content team.
- Analytics and growth: Report on campaign metrics and own CAC, MER, ROAS, and conversion reporting, build the dashboards, and turn the data into growth experiments we can act on.
- Website updates: make basic content and copy changes in WordPress to keep the site current. Landing page development to optimize conversion rates and testing with paid ad campaigns. No dev required; our web team handles the heavy build work.
What You Bring
- Deeply analytical. You live in the numbers, build your own reporting, and can defend a metric to leadership.
- Proven scale. 3 or more years owning campaigns and budget, ideally in DTC, high-consideration, or high-value categories.
- Hands-on range. Paid ads (Google and Meta), HubSpot, and SEO/AEO, plus comfort in GA4, attribution, Google Tag Manager, and basic WordPress edits.
- Growth mindset. You ship tests, read results honestly, and move fast on what is working.
- Bonus: CRO and landing page work, and any outdoor, RV, or automotive background.
Compensation & Logistics
- Salary: $90,000 to $110,000 starting, DOE
- Location & Type: Full-time & in-house daily, Boulder, CO. A team that actually uses the product.
- Type: Full-time. Benefits summary to be added.
Salary : $90,000 - $110,000