Communications Specialist

Job Title: District Communications Specialist

Supervisor: Executive Director for Communications and Compliance

Terms of Employment: 205 days

FLSA: Non-Exempt

Qualifications

Experience

• High School Diploma required
• Associate or bachelor's degree in communications, public relations, marketing, journalism, digital media or a related field preferred
• Minimum of two (2) years of professional experience in communications, public relations, marketing, journalism, digital media, or a related field preferred.
• Experience managing organizational social media accounts.
• Experience with professional photography and videography.
• Experience creating digital content for multiple platforms.

Knowledge, Skills, and Abilities

• Professional writing and editing
• Social media management and analytics
• Photography composition and editing
• Videography, video production, and editing
• Graphic design principles
• Branding and visual storytelling
• Adobe Creative Cloud (Photoshop, Premiere Pro, Illustrator, InDesign) or comparable design and editing software
• Ability to capture and publish timely content during live events while maintaining professional quality and district brand standards.
• Such alternatives to the above qualifications as district administration may find appropriate and acceptable.

Job Summary:

The District Communications Specialist supports the Georgetown County School District's communication and public engagement efforts by creating compelling multimedia content that highlights students, staff, schools, and district initiatives. This position is responsible for managing district social media platforms, capturing high-quality photography and videography, producing digital content, designing graphics, and assisting with strategic communication initiatives that strengthen the district's brand and community engagement.

The ideal candidate is a creative storyteller with strong technical skills, excellent writing abilities, and experience producing engaging content across multiple communication platforms. 

Essential Duties:

The essential functions include, but are not limited to:

Digital Communications

• Assist in implementing the district's communications and marketing strategy.
• Manage and maintain district social media accounts, including creating, scheduling, publishing, and monitoring content.
• Develop engaging content for Facebook, Instagram, YouTube, and other digital platforms.
• Monitor social media trends and recommend innovative ways to increase engagement.

Photography & Videography

• Capture professional-quality photographs and video at district and school events.
• Produce short-form and long-form videos highlighting district programs, students, employees, and special events.
• Edit video content for social media, websites, presentations, and promotional campaigns.

Graphic Design

• Design graphics for social media, websites, newsletters, presentations, publications, advertising, and special projects.
• Ensure all materials reflect district branding standards.
• Assist with development of marketing materials for district initiatives and events.

Communications Support

• Assist with media events, district programs, and community engagement activities.
• Support crisis communication efforts as directed.
• Provide communications support during evenings or weekends for special events as needed.
• Assist in maintaining consistent district branding across all communication platforms.
• Supervisor may assign other duties when needed.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Must exhibit manual dexterity to enter data into a computer; to see and read a computer screen and printed material with or without vision aids; hear and understand speech at normal workplace levels, outdoors and on the telephone; speak in audible tones so that others may understand clearly in normal workplaces, outdoors and on the telephone; physical agility to lift up to 25 pounds. 

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Duties are normally performed in a school/classroom environment. Duties may be conducted in work-related community settings and/or occasionally performed on study trips away from the school.

Pay Scale 

Classified Scale - 11 - https://aptg.co/60yzQ3

Last Updated

08/2026