What are the responsibilities and job description for the Marketing Account Executive position at Georges Media Group?
Job Title: Marketing Account Executive
Market: New Orleans
Company: The Advocate, a division of Georges Media Group — Louisiana’s largest locally owned media company
Position Overview
Georges Media Group is seeking a highly motivated Marketing Account Executive for New Orleans and the surrounding areas; to drive growth through new client acquisition and account growth under our local brands, NOLA.com and the Times-Picayune. This role is designed for a competitive, results-oriented sales professional who thrives on prospecting, opening doors, and closing new business. This position is focused on new business development and client acquisition and will build a client list over time.
The ideal candidate is laser-focused on identifying untapped opportunities, understanding client goals, and delivering integrated advertising solutions that move the needle. This position plays a critical role in expanding our advertiser base and introducing new clients to The Advocate’s full portfolio of trusted print and cutting-edge digital products. The Account Executive will be able to sell Georges Media Group, NOLA.com and Times-Picayune’s full suite of print publications, digital marketing tactics, digital out-of-home, and event sponsorships.Shape
Key Responsibilities
New Business Acquisition: Proactively identify, prospect, and secure new advertising clients through strategic outreach, networking, and market research.
Consultative Selling: Discover client objectives and develop customized advertising solutions using our full suite of print and digital offerings.
Multi-Platform Expertise: Present and sell cross-platform campaigns including print, SEM, SEO, social media, OTT/CTV, targeted display, Amazon advertising solutions, and more.
Digital Leadership: Stay current on emerging media trends and confidently position digital-first and integrated strategies to new advertisers.
Competitive Conquesting: Successfully convert advertising dollars from competitive media by articulating the value, reach, and ROI of The Advocate’s solutions.
Relationship Development: Build strong, long-term partnerships with new clients by delivering results, insight, and exceptional service.
Reporting & Forecasting: Maintain accurate sales pipelines, forecasts, and activity reporting while providing insight into market trends and competitive activity.
Continuous Improvement: Participate in ongoing training, workshops, and industry events to sharpen sales skills and stay ahead of evolving advertising solutions.Shape
Qualifications
2-3 years of sales, marketing, or business development experience required.
Previous media / advertising sales experience strongly preferred.
Strong understanding of today’s marketing/advertising ecosystem, including both traditional and digital media.
Excellent communication, presentation, and negotiation skills.
Highly self-motivated with the ability to manage time, prioritize effectively, and work independently.
Experience selling digital marketing strategies, including SEM, SEO, social media, OTT/CTV, or programmatic advertising is preferred.
Compensation & Benefits
Competitive base salary, adjustable based on prior experience.
Aggressive monthly commission structure with earnings tied directly to performance.
Comprehensive benefits package including health, retirement, and paid time off.Shape
Why Join The Advocate?
Represent Louisiana’s largest locally-owned media brand.
Focus exclusively on new business development with strong internal support.
Sell a robust portfolio of solutions that span print, digital, and emerging platforms.
Access ongoing training, professional development, and long-term career growth opportunities.