What are the responsibilities and job description for the Brand Development Manager position at George Thomas?
Job Summary
We are seeking a talented Marketing Director to join our dynamic team. The ideal candidate will be a strategic thinker with excellent leadership skills and a passion for marketing.
Key Responsibilities:
- Develop and execute marketing strategies that drive business growth and enhance brand presence.
- Build and guide a high-performing marketing team focused on branding, creative design, and employee engagement.
- Partner with sales and category management teams to uncover new revenue opportunities and optimize current sales tools.
- Create compelling social media strategies and expand our presence on platforms like Instagram, TikTok, and LinkedIn.
- Utilize market insights to inform marketing approaches and ensure alignment with company values.
- Manage all aspects of brand representation, from packaging to sales collateral.
- Establish and track KPIs to measure effectiveness and ROI of marketing efforts.
Requirements:
- 5 years in marketing, ideally within the food or consumer packaged goods sectors.
- Bachelor's degree in relevant field; culinary degree is a plus.
- Exceptional written and verbal skills to engage with team members at all levels.
- Strong skills in Microsoft Office Suite and project management software.
