What are the responsibilities and job description for the Art Director position at Genuine Search Group?
Art Director – Packaging Design
Location: New York, NY (On-Site)
Role Description
We are seeking a talented Art Director to join our dynamic team. The Packaging Art Director/Designer will work closely with the design and sales teams to develop innovative packaging solutions that meet business needs and enhance the overall customer experience.
The Art Director will collaborate with interdisciplinary teams to conceptualize and develop innovative packaging designs, guiding projects from ideation through final production. This role will be responsible for creating new product concepts and mood boards that set the direction for current and future packaging initiatives, ensuring development is delivered on time and within budget.
The Art Director will also provide creative direction and mentorship to a team of packaging designers, retouchers, photographers, and production artists while remaining deeply involved in the design process. With strong technical expertise in packaging, this role will serve as a key contributor to packaging initiatives, including the creation and maintenance of a standards library and the review of quality and color targets to ensure a premium aesthetic and consistent quality across all packaging designs.
Experience with tooling unique shapes and complex printing processes is critical. This is a full-time, on-site position located in New York, NY.
Qualifications
- Bachelor’s degree in Graphic Design, Industrial Design, Packaging Design, or a related field preferred
- 8–12 years of experience in graphic design and branding, preferably within Tech Accessories, Consumer Products, Hydration, Beauty, or Fashion
- Expert knowledge of Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign
- Strong portfolio demonstrating experience in packaging design and brand execution
- Experience working with various packaging types, materials, and production methods
- Expertise designing across multiple consumer touchpoints, including social media, e-commerce, imagery, layout design, visual merchandising, product marketing, and packaging
- Modern, elevated aesthetic with a strong attention to detail
- Deep understanding of complex printing processes, file preparation, and production requirements
- Experience managing projects and executing from customer specifications
- Strong leadership and mentorship skills with the ability to guide creative teams and maintain design quality standards
- Entrepreneurial and proactive mindset with the ability to adapt to fast-changing business needs
- Ability to multi-task, manage time effectively, and perform under tight deadlines
- Experience in fast-paced environments preferred
- Strong collaboration skills and ability to work cross-functionally with internal teams
- Knowledge of tech and beauty industry packaging trends, as well as competitive products
Responsibilities
- Lead the conceptualization, design, and execution of packaging solutions across a wide variety of products and brands while maintaining project timelines
- Collaborate closely with design, branding, and sales teams to ensure creative alignment and successful product launches
- Guide and mentor packaging designers and creative contributors, fostering a collaborative and creative environment
- Conduct market and trend research to identify design trends, competitor strategies, and consumer preferences
- Support the development and evolution of brand identities, ensuring consistency across packaging and related marketing materials
- Create product renderings, visual concepts, and physical mockups to communicate design intent
- Develop multiple design iterations across product lines and brand portfolios
- Produce high-quality imagery through advanced photo retouching and manipulation for packaging and presentations
- Help establish and maintain a packaging standards and materials library to support design consistency and technical accuracy