Senior Social Media Manager

Please email cover letter, resume and examples of your work (if available) to hello@genuine-ginger.com.

Location: Hybrid (San Clemente, CA) 2-3 Days in office.

Compensation: $80,000–$95,000 annually

Education: flexible!

Experience: 5 years in social media management, agency background preferred

About Us

Genuine Ginger is a boutique social media agency that provides organic social media strategy and creates original content for brands who keep it real. The majority of our clients are conscious consumer packaged goods – food and beverage brands you might buy at Whole Foods Market or Sprouts! We have so many snacks at the office and are often going on little walks or mini adventures to capture our fun, engaging content!

For more info and examples of our work, please visit http://genuine-ginger.com.

Job Overview

We are looking for a strategic, experienced social media leader to join our team as Senior Social Media Manager. In this role, you’ll collaborate closely with the team on strategy and concepts and serve as the primary reviewer and overseer of work produced by our Social Media Specialists (SMS). There is a strong emphasis on concept and caption review paired with streamlining our analytics and influencers processes. You’ll also act as project manager, ensuring client approvals are received efficiently and on time.

Let’s chat if this sounds like your vibe! Please email cover letter, resume, and links to examples of your work if available to hello@genuine-ginger.com

Day to Day

Strategy & Concept Collaboration

• Collaborate with the founder on social media strategy evolution, keeping it fresh with changing trends and algorithm shifts
• Review and approve on-brand shot lists developed by SMS to ensure alignment with deliverables, trends, client calendars, industry best practices, and analytics
• Oversee and review grids and posting calendars for your brands, ensuring content is on-brand and ready for client approval
• Take the lead on monthly analytics review across brands, delivering insights and driving optimizations into future planning

Caption Review & Copywriting

• Review and refine captions across all brands, leveraging your strong copywriting background to ensure on-brand voice, tone, and quality before client submission

SMS Oversight & Quality Review

• Review all work produced by SMS, including concepts, content calendars, and captions, for approximately half our brand roster
• Provide clear, constructive feedback and ensure all deliverables meet GG’s quality standards before client-facing submission
• Contribute creative ideas based on trends and brand vision across the portfolio

Project Management & Client Communication

• Lead client calls for your assigned brands, acting as the primary point of contact and ensuring strong, friendly, trust-based relationships
• Own the approval process, proactively tracking timelines, following up with clients, and ensuring deliverables are reviewed and approved efficiently and on time

Influencer Program

• Over time, streamline our influencer process for our SMS so it is more uniform and cohesive across our team

Additional Support (as time allows)

• Support content creation as capacity allows
• Share ongoing education on trends, behaviors, and platform updates with the team
• Pitch in to help the team on other needs

Personality Match?

• Positive, smart, social, and chill vibes!
• Be self-motivated, responsible, detail-oriented, and an excellent communicator
• Bring a no-job-is-too-small energy
• Comfortable working in a casual environment! We’re organized, but def not corporate
• Humble attitude with a willingness to learn and to teach

Perks of GG

• Hybrid work environment
• Cell phone stipend
• Health Insurance
• 401k plan
• Lots of snacks!
• Small team with super good vibes

Please email cover letter, resume, and links to examples of your work if available to hello@genuine-ginger.com. Applications submitted via LinkedIn will not be reviewed.