What are the responsibilities and job description for the HCC position at Gentiva?
Lead with purpose. Advocate with heart. Make a lasting difference.
Join our growing team as a Hospice Care Consultant (HCC) - a strategic sales representative who champions our mission while developing strong, lasting relationships with key referral partners in the healthcare community.
As a brand ambassador, you will:
- Educate, inform, and inspire confidence in our services, so that the right patients are referred at the right time
- Identify new referral opportunities by calling on hospitals, home health agencies, skilled nursing facilities, assisted living communities, clinics, and physician offices
- Engage in meaningful conversations with healthcare professionals about patient needs and how hospice care can support quality of life
- Plan and execute strategic marketing initiatives to increase awareness and drive referral growth
- Represent our organization at community events, professional associations, and educational in-services to promote our services
- Serve as a resource and advocate for patients and families, ensuring they understand hospice options and the benefits of early referrals
What You Bring
You’re a results-driven, self-motivated professional who thrives on relationship-building, strategy, and heart-centered service. You have a deep understanding of the healthcare landscape and bring consultative marketing experience to the table. You're confident working independently and collaboratively with both clinical and operational teams.
- Bachelor's degree in business, marketing, communications or equivalent experience
- Minimum 2 years in healthcare sales, business development, or referral marketing
- Strong existing relationships with physicians, hospitals, skilled nursing facilities or home health professionals
- Prior experience in hospice, palliative care, or home health is a plus
- Excellent communication, presentation, and time-management skills
- Proficiency in Microsoft Office Suite and CRM platforms
- Sensitivity to the needs of terminally ill patients and their families
- Proven track record of meeting or exceeding admissions and census targets