What are the responsibilities and job description for the Brand Partnerships Manager position at Genflow?
About GCA
GCA is the talent management division of Genflow, which manages and builds businesses with the world's leading creators. We represent a selective roster of leading creators across fashion, beauty, fitness, tech, food, lifestyle, and finance, building full stack representation around them: brand partnerships, content strategy, and long term career infrastructure.
The Role
This role combines creative thinking and commercial execution: collaborating with brands to understand their objectives, then building the creative concepts and vision that bring GCA creators into meaningful brand campaigns. These partnerships integrate authentically into each creator's content, drive real conversation, and bring brands, creators, and audiences closer together. It is an extremely exciting role built around the future of creator commerce and long term brand partnerships.
This is a foundational hire, reporting directly to the Managing Partner. As the function grows, this role will build and lead a team, supporting GCA's global expansion.
The role also includes regular travel for brand meetings, industry events, and visits to GCA and Genflow offices globally.
Essential Functions:
- Build and manage relationships with brand and agency leadership, acting as a creative and strategic partner.
- Build cross-roster campaign concepts that bring multiple GCA creators together around one brand idea.
- Lead the pitch, negotiation, and close of every partnership you develop.
- Structure partnerships across the full range of creator formats, from single campaign integrations to long term ambassador relationships.
- Work closely with talent managers to make sure every concept fits each creator's brand, audience, and direction.
- Track the performance of every partnership and use that to sharpen future concepts.
- Stay ahead of where brand advertising is heading and keep GCA ahead of the market.
Required Experience:
- 3 to 6 years in brand partnerships, influencer marketing, or creative strategy within talent, entertainment, or advertising.
- Ability to demonstrate a quantifiable track record of deals closed through the interview process
- An existing network of brand and agency relationships.
- Strong instincts for pairing brands and creators, and for building a concept a brand wants to fund.
- Understanding of creator commerce, including how creators build value across brand partnerships, content, and product.
- Talent management experience is an asset.
- Confidence presenting ideas to senior brand and agency leadership.
We offer a competitive base salary and benefits package, with real opportunity for growth as this function scales globally.