Demo

Consumer Lending Advisor

GenFed Financial Credit Union
Wadsworth, OH Full Time
POSTED ON 3/8/2026
AVAILABLE BEFORE 5/7/2026

The Consumer Loan Advisor (CLA) will counsel current and prospective members on GenFed’s consumer lending products and services. The CLA will collaborate closely with the Consumer Lending Team to develop and maintain an energetic sales and service culture. The ideal candidate is motivated to create and strengthen lending relationships with members in support of GenFed’s mission to “make it better.”

Essential Duties/Responsibilities:

· Advises potential borrowers with completion of loan applications; reviews submitted applications for accuracy, requesting additional information or detail as needed.

· Verifies information and financial history provided; acquires and analyzes borrowers’ credit reports from major credit reporting bureau(s).

· Communicates clearly and responsively across multiple delivery channels (in-person, phone, text, email) with loan applicants and GenFed team members.

· Maintains thorough knowledge of Credit Union products and services as well as industry trends.

· Identifies best fit lending offerings and cross sale opportunities for potential and current members. Understands key lending ratios in support of identifying loan rates, terms, and risk.

· Explains lending decisions in a professional, courteous manner. Works with members to provide recommendations or alternative options for current and future loan opportunities.

· Cultivates a healthy pipeline of loan applications utilizing both inbound and outbound lead generation sources.

· Ensures the safety and soundness of GenFed’s lending program by adhering to all relevant policies and regulations.

· Meets individual and team sales and performance goals defined by senior management

· Adheres to the most up to date ‘Consumer Lending Agreement’ that outlines performance goals.

· Performs other related duties as assigned.

Required Skills/Abilities:

· Excellent verbal and written communication skills.

· Excellent interpersonal, customer service, and sales skills.

· Proficient with Microsoft Products.

· Proficient problem-solving skills.

· Comfortable with multi-tasking in a fast-paced work environment.

· Thorough understanding of lending products.

Education and Experience:

· High school diploma or equivalent required.

· Previous sales experience working directly with the public is preferred.

Physical Requirements:

· Prolonged periods sitting at a desk and working on a computer.

· Must be able to lift up to 15 pounds at times.

· Must be able to travel at times.

Job Type: Full-time

Pay: $45,000.00 - $65,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Work Location: In person

Salary : $45,000 - $65,000

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