Demo

General Manager/Director of Sales

Genetti Hotel Sure Stay Collection By Best Western
Williamsport, PA Full Time
POSTED ON 6/24/2026
AVAILABLE BEFORE 8/23/2026

General Manager / Director of Sales

Historic Landmark Hotel Undergoing Major Renovation is seeking an energetic, results-driven General Manager to lead the property's next chapter of growth. Currently undergoing a $4 million renovation, the hotel is being repositioned to reclaim its status as the premier hotel, meeting, banquet, and social destination in the region.

We are seeking a hands-on hospitality leader with a strong background in group sales, revenue generation, and hotel operations. The successful candidate will have a proven track record of growing Association, Corporate, and SMERF business, while with the help of your management team simultaneously leading hotel operations and delivering exceptional guest experiences.

About the Property

  • 205 guest rooms
  • 10,000 sq ft of meeting and banquet space accommodating up to 500 guests
  • Full-service restaurant and lounge
  • Significant ongoing renovation and capital investment
  • A long-standing reputation as a community and business gathering place

Position Overview

The General Manager will be responsible for the overall financial and operational performance of the hotel, with particular emphasis on driving group sales and rebuilding market share in the Association and SMERF segments.

The ideal candidate is a highly visible leader equally comfortable meeting with major clients, leading a sales strategy session, reviewing financial results, and engaging with guests and associates.

Key Responsibilities

  • Provide overall leadership and direction for all hotel operations
  • Develop and execute strategic plans to maximize revenue, profitability, and market share
  • Lead the hotel’s group sales efforts with a focus on Association and SMERF business
  • Build and maintain relationships with meeting planners, association executives, and community leaders
  • Represent the hotel at industry events, trade shows, civic functions, and networking opportunities
  • Establish and achieve aggressive revenue and production goals
  • Recruit, develop, and motivate a high-performing management team
  • Ensure exceptional guest satisfaction and service delivery
  • Oversee budgeting, forecasting, and financial performance

Qualifications

  • Minimum five years of successful senior hotel leadership experience as a General Manager or Director of Sales at a large full-service hotel with at least 150 guestrooms and significant banquet and meeting facilities.
  • Demonstrated track record of developing Association, Corporate, and SMERF business.
  • Strong knowledge of hotel operations, revenue management, sales strategy, food and beverage operations, and guest service standards.
  • Excellent communication, negotiation, and relationship-building skills.
  • Ability to work independently, make sound business decisions, and drive measurable results.

Compensation

  • Competitive annual salary of $100,000–$125,000
  • Performance-based bonus opportunity
  • Opportunity to lead a major hotel repositioning project

Why This Opportunity?

The hotel is entering a transformational period supported by substantial ownership investment and a commitment to restoring the property to its historic prominence. The successful candidate will have the opportunity to make a lasting impact on one of the region's most recognizable hospitality properties.

Qualified candidates should submit a confidential resume outlining their leadership experience, sales accomplishments, and career achievements.

Pay: $100,000.00 - $120,000.00 per year

Benefits:

  • Dental insurance
  • Employee discount
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Work Location: In person

Salary : $100,000 - $125,000

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a General Manager/Director of Sales?

Sign up to receive alerts about other jobs on the General Manager/Director of Sales career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$235,449 - $339,477
Income Estimation: 
$339,052 - $441,838
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Not the job you're looking for? Here are some other General Manager/Director of Sales jobs in the Williamsport, PA area that may be a better fit.

  • Nexstar Media Group, Inc. Harrisburg, PA
  • WHTM-TV (abc27), the ABC affiliate serving South Central Pennsylvania and owned by Nexstar Media Group, is seeking an experienced and results-oriented Gene... more
  • 1 Month Ago

  • Dollar General MCCLURE, PA
  • Company Overview Dollar General Corporation has been delivering value to shoppers for more than 80 years. Dollar General helps shoppers Save time. Save mon... more
  • 1 Month Ago

AI Assistant is available now!

Feel free to start your new journey!