Product Director - Industrial Wood

Description

The Industrial Wood Product & Sales Director is responsible for leading the sales strategy, material sourcing, and product direction for Genesis’ panel portfolio for raw materials including imported wood, MDF, Particle Board, roll lamination, and the panel processing product line. This role elevates our panel business by integrating sourcing strategy with product management to maximize purchasing power, ensure 100% compliance to all applicable requirements, drives profitable growth within Kitchen Cabinet OEMs, Closet OEMs as well as through Distribution. The Product Director will own global wood sourcing relationships for the Industrial Business unit, oversee domestic supply strategies, and champion wood lamination product development from concept through commercialization.

This leader will serve as the primary driver of panel-focused sales strategies, balancing long-term supplier partnerships, customer needs, and profitability goals. Strong thought leadership, negotiation skills, and the ability to align sourcing with market opportunities are essential.

Job Responsibilities

• Lead all import wood sourcing activities, developing and maintaining strategic supplier relationships across global markets.
• Optimize domestic purchasing power for MDF and PB, leveraging scale and supplier partnerships to improve cost structure and ensure supply stability.
• Drive roll lamination and panel processing product line sales, including lifecycle management, innovation, customer engagement and profitability.
• Ensure compliance with international trade regulations, sustainability standards, and internal governance related to wood sourcing.
• Develop and execute sourcing strategies that align with corporate and customer objectives, balancing cost, quality, risk management, and sustainability.
• Collaborate cross-functionally (sales, engineering, operations, and marketing) to define product requirements, bring products to market, and support successful commercialization.
• Conduct market and industry research to inform sourcing and product strategies, including margin analysis, demand forecasting, and pricing strategies.
• Build and maintain relationships with key customers to align sourcing and product decisions with market opportunities.
• Provide strategic direction and day-to-day leadership for panel product development, sourcing initiatives and sales growth.
• Full P&L responsibility for assigned product lines.
  
  

Qualifications

Skills

• Strong global sourcing, supplier negotiation, and relationship management skills.
• Excellent organizational and time management skills in a fast-paced environment.
• Deep knowledge of wood products (imported hardwoods, MDF, PB, laminates, and panels).
• Ability to integrate sourcing strategies with product management for competitive advantage.
• Advanced analytical and financial modeling skills (margin analysis, business cases, cash flow).
• Strong interpersonal communication and leadership skills, with the ability to influence at all levels.
• Innovative thinker who can develop uncommon solutions to address market and business needs.
  
  

Requirements

• Bachelor’s degree required; advanced degree in Supply Chain, Business, or related field preferred.
• Minimum 10 years’ experience in product management, sourcing, or supply chain leadership (wood products or related industry strongly preferred).
• Demonstrated success in supplier negotiations, sourcing compliance, and global trade.
• Willingness to travel internationally for Supplier engagements and mill audits
• Experience leading cross-functional initiatives and driving business results.
• Positive, team-oriented attitude with strong leadership presence.