Social Media Content Creator

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Vision insurance
  
  
  

Genesis Health Clubs is seeking a high-energy, creative, and execution-driven Social Media Content Creator to help elevate our brand presence across digital platforms. This role goes beyond posting content — we are looking for someone who understands that social media drives brand perception, engagement, member retention, and traffic.

You’ll work closely with the Social Media Manager to build and execute a defined social strategy, develop a consistent content calendar, and create standout organic content that differentiates us from competitors.

We need a go-getter. Someone proactive. Someone not afraid to get their hands dirty — filming workouts, capturing member testimonials, hopping into trends, and bringing fresh ideas to the table.

Strategy & Planning

• Assist in developing and refining a cohesive social media strategy
• Build and maintain a consistent, forward-thinking content calendar
• Align content with brand voice, campaigns, promotions, and club initiatives
• Contribute ideas that support engagement, traffic, and retention goals
  
  
  

Content Creation

• Capture and produce high-quality photo and video content in club environments
• Create short-form and long-form video content tailored for:
  
  
  

Editing & ProductionTrend & Platform AwarenessPerformance & OptimizationQualifications & SkillsWhat We’re Looking ForWhat Success Looks Like

• Instagram (Reels, Stories, Feed)
• Facebook
• TikTok
• YouTube (Shorts longer-form content)
• Film workouts, trainers, member stories, behind-the-scenes, events, and trends
• Write compelling captions that drive engagement and conversation
• Ensure content feels authentic, energetic, and community-driven
• Edit short-form video quickly and effectively (CapCut, InShot, Premiere Pro, Final Cut, etc.)
• Add captions, hooks, motion graphics, and trend-based audio
• Optimize content for each platform’s best practices
• Maintain brand consistency in visuals and messaging
• Stay ahead of social trends, viral formats, and platform updates
• Identify opportunities to participate in trending conversations
• Translate trends into fitness- and community-relevant content
• Monitor analytics and engagement metrics
• Adjust content based on performance insights
• Understand how social impacts brand perception and member loyalty
• 1–3 years of experience in social media content creation
• Strong understanding of Instagram, Facebook, TikTok, and YouTube
• Confident on camera and comfortable directing others on camera
• High energy and comfortable working in gym environments
• Baseline knowledge of health and fitness (terminology, training styles, gym culture)
• Strong video editing skills (mobile and/or desktop software)
• Independent thinker with creative problem-solving ability
• Ability to execute quickly while meeting deadlines
• Organized and detail-oriented
• Strong written communication skills
• Experience with:
• Content scheduling tools (Later, Hootsuite, Sprout, etc.)
• Basic graphic design (Canva, Adobe Suite)
• Analytics dashboards
• Community management and engagement
• Photography skills a plus
• Paid ads knowledge a plus (not required, but beneficial)
• A self-starter who takes initiative without being micromanaged
• Someone who sees opportunities everywhere
• Comfortable experimenting and iterating
• Not afraid to try, fail, adjust, and improve
• Passionate about fitness, community, and storytelling
• Thrives in a fast-paced, collaborative environment
• Consistent, high-quality content output
• Increased engagement and community interaction
• Growth in brand visibility and positive perception
• Social content that feels authentic, energetic, and differentiated
• A strong, recognizable digital presence across all platforms