Marketing Coordinator

Benefits:

• 401(k) matching
• Competitive salary
• Dental insurance
• Employee discounts
• Flexible schedule
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance
• Wellness resources
  
  
  

Position Summary The Marketing Coordinator's primary function is to support the development and execution of growth and revenue-generating strategies for new member growth, current member retention and program/product sales across all five Tulsa locations. The Mktg Coordinator is responsible for: social media management; marketing materials execution including advertising, in-facility POP and signage, collateral inventory, e-newsletters, e-blasts, and website updates; event planning and execution; direction and contact with vendors, media, and outside support personnel.

Primary Objectives

• Maximize new membership growth
• Improve member retention
• Flawlessly execute marketing strategies
• Ensure brand consistency across all touch-points
• Operate within assigned budget
• Detailed reporting of Marketing strategies
  
  
  

Responsibilities

Marketing Strategy Development & Execution:

• Collaborate with other senior management in developing annual budget, marketing strategy, and a robustgrowth plan for all facets of facility including all advertising and PR strategies, membership sales strategies,events, monthly offers, etc.
• Develop monthly marketing summary of projects, deadlines, KPI’s and ROI’s
• Work closely with Club Managers and Sales teams to promote the process of lead generation
• Track, assess and make recommendations regarding sales goals for membership and fitness.
  
  
  

Social Media Management:

• Develop engaging content to promote Genesis Health Clubs to both existing and prospective members
• Effectively distribute marketing dollars across social media platforms to optimize reach and engagement
• Manage calendar of social media outreach to ensure consistent and effective communication
• Respond in a timely manner to social media member comments
  
  
  

Advertising & Promotion:

• Identify and develop relationships with key media partners
• Proactively seek PR opportunities, paying particular attention to in-center editorial opportunities
  
  
  

Digital Asset Management:

• Maintain, facilitate and implement periodic changes and upgrades to Genesis website
  
  
  

Design

• Design and produce collateral pieces and other marketing materialsManage agency relationships and/or outside design talent when appropriate
  
  
  

In-Center Events & Promotion:

• Develop and implement on-going member communication, including: semi-monthly e-newsletter, e-blasts, and on-hold/overhead messaging
• Coordinate monthly special events, specials, and classes with other Department Heads
• Design and distribute event promotional materials
• Ensure all signage and marketing materials are used and executed effectively
  
  
  

Off-Site Events & Community Outreach:

• Identify, establish, and nurture relationships with organizations, individuals, and non-competingbusinesses in the community that align with the Sky brand
• Seek cross-promotional opportunities with non-competing businessesIdentify and coordinate participation in local sponsorship opportunities and events that have membership-building potential
• Track and analyze results to build a schedule of events that achieves financial and/or membership objectives
  
  
  

Financial / Budgeting:

• Prepare periodic budgets and monitor department complianceEvaluate performance/productivity for all fee-based programs and implement plans to maximize revenue, profitability and member service
  
  
  

Other Duties:

• Create, build, and maintain vendor relationships
• Interact and build relationship with our membersOther duties as instructed and required