What are the responsibilities and job description for the Marketing Coordinator position at Genesis Capital LLC?
Quick Snapshot
- Role: Marketing Coordinator
- Industry: Financial Services (Private Lending)
- Sector: Residential Real Estate
- Audience: B2B (Real Estate Investors & Developers)
- Tools: Salesforce Marketing Cloud, Pardot, Canva, ClickUp, Google Analytics, CoPilot
Genesis Capital (the “Company”) is one of the largest business purpose lenders in the country, focused on providing commercial real estate financing solutions to real estate developers who buy, renovate, and sell single-family and/or multi-family residential real estate. The Company is a subsidiary of Rithm Capital (parent company), a publicly traded mortgage real estate investment trust.
The Marketing Coordinator plays a vital role in executing marketing strategies by assisting with campaign development and implementation, creating engaging content, and monitoring campaign effectiveness. This position collaborates with cross-functional teams, manages project timelines, and contributes to data analysis and reporting to optimize marketing efforts.
ESSENTIAL FUNCTIONS include the following. Other duties may be assigned.
- Execute and support email, social, and web campaigns using Salesforce Marketing Cloud and Hootsuite.
- Assist in building and optimizing email journeys, drip campaigns, and lead nurturing flows for B2B audiences.
- Manage content scheduling via Hootsuite, assist with copywriting, and create graphics using Canva.
- Track performance using Google Analytics and Salesforce reports.
- Manage projects in ClickUp.
- Support data hygiene and assist with lead attribution track.
- Support event logistics and lead matching in Salesforce for trade shows and webinars.
- Use GenAI tools like CoPilot and ClickUp to streamline workflows and generate content.
- Collaborate across teams and jump into ad hoc marketing projects.
Education and Experience
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor’s degree in marketing or business-related field.
- 1-3 years of experience in marketing operations, demand generation, or digital marketing.
- Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, Hubspot, etc.).
- Exposure to or interest in designing and executing drip campaigns and nurture flows.
- Comfort with reporting tools (e.g., Google Analytics, Power BI).
- Familiarity with GenAI tools (e.g., CoPilot, ChatGPT) and their marketing applications.
- Strong project management and collaboration skills (using platforms such as ClickUp, Trello, etc.).
- Interest or experience in content creation, branding, paid media, or creative production preferred.
While this description is intended to be an accurate reflection of the position’s requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add, or remove duties and request other duties, as necessary.
By applying to this position candidate acknowledges that this is not a remote role and is required to be on-site.
