Generator Sales

Key Responsibilities

Lead Generation & Qualification

• Create and execute effective sales strategies to generate and qualify leads (via marketing, referrals, cold calling, networking)
• Respond to all Generac PowerPlay leads or referrals within 24 hours
• Provide immediate phone outreach to fresh leads

Site Visits & Sales Presentations

• Schedule and lead residential site visits
• Prepare for visits with knowledge of zoning, inspection standards, and installation expectations
• Deliver clear quotes and explain the end-to-end installation process

Product Knowledge & Field Engagement

• Continuously educate yourself on Generac, Briggs & Stratton, and Kohler products—attend field installations and service calls to stay current

Customer Relations & Contract Closure

• Build and nurture relationships with prospects and customers to boost satisfaction and revenue
• Follow best-in-class sales practices and maintain a high conversion rate

Sales Operations & Tracking

• Manage daily and weekly sales schedules
• Follow up on quotes, update work-order tracking with customer notes, priorities, and outcomes
• Personally create and monitor your work orders in the system

Collaboration & Marketing Support

• Communicate regularly with internal teams and subcontractors
• Work closely with the Operations and Install teams to identify job improvements
• Support marketing efforts: develop materials, attend/present at planned events, and contribute to campaign planning

Market Intelligence

• Stay informed on industry trends, competitors, and new products
• Attend trade shows, networking events, and community functions to generate new business

Additional Responsibilities

On-Site Oversight

• Be present during installation to introduce the team (“G.O.D.” team) and provide exceptional customer care
• Troubleshoot and escalate sales challenges; propose solutions to enhance closing rates

Pricing & Incentives

• Collaborate with leadership to secure approval for discounts on large deals
• Communicate warranty options and Generac incentives to customers

Re-Engagement

• Follow up on previous leads that didn’t result in service agreements

Training Content Development

• Create installation-day instructional videos (“G.O.D. Bible”) for customers
• Update and refine existing documentation and training resources
• Build and implement sales training frameworks and processes

Daily Reporting & Debriefing

• Participate in daily debriefs—report new customer wins and progress via calls or logs

Salary Expectations

The position will be a commission / draw employment opportunity.