Demo

Sales Associate, Senior Living

Generations
Fort Collins, CO Full Time
POSTED ON 7/24/2026
AVAILABLE BEFORE 9/24/2026

The Sales Associate is responsible for assisting the Sales Director in building meaningful relationships and reinforcing the Community’s brand. This involves assisting with the sales and marketing process and working with partners to drive activities that will drive leads, tours, and move-ins, as well as any other job duties listed below or as outlined by your supervisor. Complies with federal, state, and local standards for community operation. Incorporates the Generation’s Mission, Vision, and Values into their daily work and interactions with others. 

SCOPE OF JOB TASKS:

  • In partnership and direction from the Sales Manager, assist in developing positive working relationships with key referral partners in the medical community
  • Assist with follow-up communication to market contacts
  • Maintain current database of existing and potential referral sources
  • Assist with monthly special events and presentations
  • Support Sales manager with general inquiries, referral relationships, admissions process, and other related activities.
  • Assist with qualifying prospective residents, effectively matching our services to their needs
  • Assists the Sales Manager with all activities related to move-ins, move-outs, and transfers
  • Verify financial information for official documentation and assists customers in application process
  • Coordinate with service staff on room refurbishing, room keys, and work order process
  • Provide walk-in and scheduled tours with prospective residents or interested parties
  • Meet or exceed weekly company/community sales standards
  • Produce a weekly sales forecast
  • Other duties as assigned

JOB SPECIFICATION:

Education:

  • High school diploma or GED required
  • Bachelor’s degree in marketing is highly desired

Experience:

  • Previous experience and/or training in sales
  • One (1) year of senior living sales is highly desired 

Qualifications:

  • Certification in CPR and First Aid
  • Ability to read, write, speak, and understand the English language
  • Knowledgeable of the rules, regulations and guidelines that govern assisted living facilities
  • Understanding of Medicare, Medicaid, and private insurances
  • Sufficient computer skills including proficiency in Microsoft Office, Outlook, and /or Internet to perform required duties

Physical demands:

  • Workday - 8 hours
  • Stands - occasionally
  • Sits - often
  • Walks - occasionally, short distances
  • Bends - occasionally
  • Stairs - occasional, but not required
  • Climbs - seldom
  • Kneels - seldom
  • Lifts - occasionally, up to 25lbs
  • Repetitive hand/foot - seldom

Supervision:

  • This position has no supervisory responsibility.

Working Conditions: 

  • Works with the public, personnel, visitors, family members and residents under all circumstances.
  • May be required to work evenings, weekends, and holidays as scheduled
  • Must be able to travel to different communities and medical establishments within assigned area

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

 

We are an equal opportunity employer and consider all qualified applicants equally regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

Generations is a family-first, family-owned, and family-operated business serving senior living communities across California, Colorado, Oregon, Utah, and Washington since 1943. We are dedicated to supporting and increasing the vitality and joy of our residents and our staff. We cherish the unique gifts and complementary skills each person brings to our team. A family caring for families, we are simply unlike anywhere you have ever worked. Come find a home with us.

Bringing Generations together in the joy of living and everything it means to be human. 

 

Salary.com Estimation for Sales Associate, Senior Living in Fort Collins, CO
$91,884 to $124,090
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