Marketing & Sales Director

Responsible for responding to and following up with all inquiries, tracking and maintaining accurate records for all leads as well as establishing and maintaining referral sources and networking opportunities. Responsible for successful sales closing resulting in new move-ins to increase and/or maintain budgeted occupancy. Demonstrate leadership among team members and ensure a smooth move-in process for all new residents.

• Achieve/maintain occupancy levels per SSA policy.

• Set up prospective residents in Yardi.

• Respond to all inquiries as soon as possible and maintain lead tracking in Yardi on a daily basis.

• Spend appropriate time on each inquiry, to answer questions and follow up as necessary to assure all potential residents, family members and referral sources have the necessary information to make well-informed decisions about the community.

• Provide responsible party(ies) with the move-in packet with necessary forms for move-in including the financial worksheet and resident application forms. Communicate any special resident requests or needs with Executive Director and Director of Wellness.

• Coordinate and collect reservation and/or move-in fee and first month’s rent payment and give to the Business Office Manager or appropriate person as assigned by the Executive Director.

• Coordinate new resident needs with appropriate community staff members.

• Share the “Meet Our Staff” handout with the resident so the resident and family knows who to contact with questions and concerns. Create an easy transition for the resident from marketing to operations staff.

• Prepare and implement marketing plan in accordance with SSA guidelines, identifying key tasks and activities that will result in creating awareness of the community’s services and amenities.

• Focus on marketing and income producing activities that directly impact occupancy, avoiding involvement with daily operations functions. Redirect operational issues to the Executive Director for resolution.

• Conduct outreach calls as required by SSA Policies & Procedures; requirements may be adjusted by SSA management.

• Maintain ongoing relations with key community referral sources that produce leads and move-ins.

• Maintains a “Primary Resource Program” for elder housing information. Accumulates a data bank of community resources so referral sources consider our community the “First Call Option” whenever a question concerning elder housing arises.

• Accomplishes marketing and occupancy related reports as directed by the Executive Director. Analyzes, develops and communicates marketing techniques or programs that may be effective in local marketplace to Executive Director and SSA Management team.

• Complete competitive analysis at least twice per year, identifying pricing and services being provided in the market, as well as incentives or promotional trends.

• Prepares and maintains appropriate statistical data recapping both occupancy and inquiry historic trends to assist Executive Director and SSA Management in the development of the community operating budget.

• In coordination with the Executive Director, trains and develops staff to be supportive of community marketing efforts and engage in the marketing process.

• Provide marketing related training (telephone skills, inquiry sheet, tour guide, etc) for the entire staff, at least once each month.

• Prioritizes vacant apartment renovation with the community maintenance supervisor. Maintains and updates a Community Tour Book identifying available apartments and rental information.

• Maintain working knowledge of fire and disaster plans and responsibilities under emergency conditions.

• Performs other duties as assigned.