Inbound Marketing Specialist

I.            Overview

General Wholesale Inc. is seeking a creative, strategic, and results-driven Marketing Specialist to lead the company's marketing initiatives, strengthen brand awareness, and produce high-quality digital and print marketing materials. The Marketing Specialist will develop campaigns, create engaging content, support sales initiatives, and maintain a consistent brand identity across all communication channels. The ideal candidate is highly proficient in Figma, Canva Pro, and Adobe Creative Suite.

* This role is an on-site role..

** Pre-employment requirement: A background check.

II. Scope of Services Required

 

1.    Marketing Strategy & Brand Management

-         Develop and execute marketing strategies aligned with company objectives.

-         Maintain and strengthen the General Wholesale Inc. brand identity.

-         Create marketing campaigns to generate leads and increase customer engagement.

-         Assist with product launches, promotions, and seasonal campaigns.

-         Conduct competitor and market research.

-         Monitor marketing trends and recommend new initiatives.

2.    Graphic Design & Visual Content

-         Design social media graphics and promotional campaigns.

-         Create brochures, flyers, catalogs, banners, and sales materials.

-         Design email marketing templates.

-         Develop digital advertisements for Meta, Google, and LinkedIn.

-         Produce product presentations and corporate materials.

-         Ensure all marketing assets follow company branding guidelines.

3.    Website & Digital Media

-         Design website banners and landing pages using Figma.

-         Create UI mockups and marketing wireframes.

-         Collaborate with developers to improve website user experience.

-         Maintain website graphics and promotional content.

-         Optimize digital assets for desktop and mobile.

 

4.    Social Media & Content Marketing

-         Develop monthly social media calendars.

-         Create content for Facebook, Instagram, LinkedIn, TikTok, and YouTube.

-         Design reels, stories, promotional videos, and campaigns.

-         Write compelling marketing copy.

-         Monitor analytics and optimize performance.

5.    Sales & Marketing Support

-          Design sales presentations and pitch decks.

-          Produce product catalogs and promotional literature.

-          Create trade show and event marketing materials.

-          Support the sales team with branded proposals.

-          Coordinate campaigns with vendors and suppliers.

6.    Ongoing Marketing Support

-         Manage multiple marketing projects simultaneously.

-         Coordinate internal marketing requests.

-         Update marketing materials as products evolve.

-         Maintain organized marketing and design files.

III.  Key Responsibilities

-         Develop and implement annual and quarterly marketing plans.

-         Collaborate with management and sales teams to support business growth.

-         Design professional marketing materials for digital and print.

-         Maintain consistent branding across all platforms.

-         Create engaging visual content that increases customer engagement.

-         Assist in product photography, promotional videos, and digital storytelling.

-         Analyze campaign performance and recommend improvements.

-         Stay current with marketing technologies and design best practices.

IV.  Required Skills & Qualifications

-         Bachelor's degree in Marketing, Graphic Design, Communications, Digital Media, or related field (or equivalent experience).

-         Minimum 3 years of experience in marketing and graphic design.

-         Strong portfolio showcasing marketing campaigns and design work.

-         Expert proficiency in Figma, Canva Pro, Adobe Photoshop, Adobe Premiere Pro, Illustrator, and InDesign.

-         Experience creating B2B and B2C marketing campaigns.

-         Excellent understanding of branding, typography, color theory, and layout.

-         Strong communication, organization, and time-management skills.

-         Ability to manage multiple projects and meet deadlines.

V.   Preferred Personal Attributes

-         Creative and detail-oriented.

-         Self-motivated and proactive.

-         Strong problem-solving skills.

-         Collaborative team player.

-         Passionate about branding and marketing innovation.

-         Thrives in a fast-paced environment.